Drugs Is Dangerous And Illegal - 1882 Words

Driving under the influence of drugs is quite dangerous and illegal. It not only puts the driver at risk but the passengers and other drivers as well. The 2013 National Survey on Drug Use and Health estimated that 9.9 million people (or 3.8 percent) who were twelve or older that reported driving under the influence of drugs (National Institute on Drug Abuse). Although, a survey by the National Highway Traffic Safety Administration â€Å"found that more than 22 percent of drivers tested positive for illegal, prescription, or over-the-counter drugs† (National Institute on Drug Abuse). As stated above, there were one in six college students who had access to a car that drove under the influence of drugs at least once (National Institute on Drug†¦show more content†¦According to the Drug Policy Alliance, injecting heroin has the greatest risk of overdose because it allows large amounts of heroin into the bloodstream at once. Money is something that everyone wants to have. Everyone needs it to buy the basics: food, shelter, water. Being addicted to heroin compromises that. Heroin addicts usually will not save up money. Once they get money it goes straight to the addiction. They buy as much as they can afford usually. They forgo getting food or water just so they can get their drug of choice. This could put a strain on family relationships as well. Heroin addicts start off by asking their parents or family members for money promising they will pay them back. When the family sees that the addict is using it for drugs, the addict could get kicked out of the house and banished from the family. Society views heroin addicts in a very negative way. Most people think that heroin addicts are homeless, which they very well could be. People do not see that heroin addicts need help. They just see them as a piece of trash that is always begging for money. People who are addicted to drugs are portrayed in the media (Draus, Roddy, Greenwald, 2010) which is how soc iety portrays them too. Being addicted to heroin in society’s eyes means that there is an â€Å"extreme lack of control over one’s own daily behaviors† (Draus et al, 2010). Interrelated Problems As stated previously,

ART HISTORY Example

Essays on ART HISTORY Coursework Art history Video At the British museum in London is a major display of the Assyrian lion hunt reliefs. The vivid engravings show an ancient practice of the Assyrian empire. Lion hunting was a major cultural practice. Despite being brutal, the cultural practice was celebrated with the engravings showing a king of the empire leading the hunt. Another equally important feature portrayed by the engravings was the position of arts in the society. Arts remain a practical way of representing the society. The early Assyrian artists portrayed their artistic skills as they expertly captured a major cultural practice. The images are clear and detailed to this date a feature that portrayed the level of professionalism the artists employed in the arts. They capture the details and gross nature of the practice. The engravings display a large number of the dying lions coupled with the cruel nature of the hunt. Such details do not only represent the cultural practice but also embodies the revered a rt of the time. Video 2 Mona Lisa is arguably the most famous single piece of painting in the world today. The video investigates the source of the famous and prominence the painting acquired more than five hundred years after its creation. Leonardo Da Vinci, the painter of the work, portrayed his artistic genius in the painting. The woman in the painting lacks eyebrows, identity and has a mysterious smile. He positioned such features strategically thereby making it difficult for anyone to interpret the work, thus the lack of identity. The lack of identity owing to the perfect positioning of various features in the painting makes Mona Lisa mysterious (Kalogridis 231).Work citedKalogridis, Jeanne. Painting Mona Lisa. New York: HarperCollins Publishers, 2010. Print.

Most Wanted Job in IT Future for Farmers- myassignmenthelp.com

Question: Discuss about theMost Wanted Job in IT Future for Farmers. Answer: This being the 21st century, a lot of things have transformed contemporary living including the way people live, eat, drink and work. Most of these changes have been brought about by technological advancements. Many people actually believe that technology will shift the types of work that people can do[1]. According to [2], before the industrial revolution, most people worked as farmers, both in the 18th and 19th centuries, and only a small number of people worked in the industry. Few people worked as craftsmen. Most societies all over the world were agricultural communities and most men made a living from farming. In terms of population, only a small section, about 10 percent, of the general lived in towns [2]. In the 19th century, work increased in the industries with people working in workshops although a large number still worked as farmers. The textile industry was born at this time originating in England [2]. Through the 20th century work continued to shift to the industries. B etween 1900-1914, most economies were stable and unemployment was quite low [2].Fastforward to today, jobs have seen great transformation with the advent of modern technologies. People prefer to work in major industries including the health and technology industries. History shows technological advances are net job creators; it also shows that entirely new types of work will require uniquely human capabilities; and that technology will redefine our relationship to work in a socially beneficial way; and that we have the capacity to shape the future through our choices and not just be shaped by it. A sheer 10 years ago, mobile computing devices including smart phones did not exist. Social marketing was yet to be born and Google was yet to become a verb [3]. We can therefore agree that rapid technology advancement, exploding population, global warming and increasing knowledge will all play a part in shaping our future jobs. In the next 10 to 20 years, certain jobs will vanish into the thin air, nevertheless many new jobs will also be created. Both the healthcare and technology industries are some of the worlds fastest growing sectors in Australia and in the entire world. A wide variety of jobs will therefore spring out and expand melodramatically in this industries in the next era [4]. Therefore, some Information Technology (IT) related jobs that will emerge, and be in high demand in the future will including the following: Statistical Analysts. Every time a person swipes a credit, debit, or just any shopper cards, their details are stored in a huge data warehouse somewhere in the cyberspace. In addition, whenever a person writes a post on their social media platforms, or makes an opinion in Internet Relay chats, that too is data directed in a data center somewhere. Big data is revolutionary and enterprises are still in the process of trying to develop better procedures and databases to analyses huge data flows for businesses. Today's businesses are sinking in data, and most still dont know how to work this huge chunks of data and information and put it to good use. About 10 years from now, one of the jobs that will be in high demand is that of a statistical data analyst [3]. Analyst will be required to analyze data and information to generate and recognize data patterns that will help businesses make informed decisions. Biomedical Engineers. For those with a passion in the medical world, the field of biomedical engineering, will play a central role in medical developments and improvements. The health industry is already looking into precision medicine which involves doing away with general and standard routine treatment procedures and concentrates on patient specific care and treatment[5] . Imaging techniques and scanning technologies are expected to increase with medical advancements. The growth is expected to increase by 72 percent in 2018 [3]. Therefore biomedical engineers that will implement technology to work will be on the increase and will create a huge for such jobs. Veterinary Technicians and Technologists. Numerous people have increasingly started considering for veterinary technicians and technologists and services including pet insurance. 10 years ago, some mocked these very services and are actually the ones going for it, making works in the veterinary sector increase in demand. Veterinary Technologists that will use information technology to perform their services will therefore be on the increase in future. System and web designers. Internet growth and access is alarming. Recent statistics claim that half the worlds population already have access to the Internet[6]. It is undeniable that the people will increasingly and continually use the Internet. Business continue enhancing their web presence online and most have shifted their marketing and advertising procedures to include digital and social marketing. Because business will be competition with their rival online, system designers- people with expert skills to design web portals and blogs for business will be on the increase and will be among the top IT jobs for the future. System and web developing is currently an existing job position. However, this jobs will continue to be in high demand in the near future. With the growth and increases use of the Internet, this is just the beginning for such jobs. Most organizations are implementing cloud computing technologies which involve accessing computing resources including software and in frastructure, businesses will continue to launch their presence online and continue to store their data and information on the web. Both system and web designers as well as system developers will therefore be in high demand in future. Computer Systems Analysts is a job position that will transit in the future. Computer technology is increasingly being implemented in organization, and they require experts who can study this systems and customize them to suit business operations for increased business development. In the IT field. Therefore, this is a job to watch out for in the near future. Jobs in this sector have been projected to have increased by more than 24 percent in the last ten years, and are estimated to grow by over 22 percent in the next decade [7]. Market Research Analysts. This represents a group of people whose jobs are, and will continue to develop in the coming future. People who love facts, figures and numbers will continue to grow. Future market research analysts will use technology advances to check data and assist businesses make knowledgeable with regards to improving business strategies. In the last 10 years, job development in this arena has been about 28 percent and expected to continue developing in future by over 28 percent increase[7]. App and Systems developers. Mobile computing is progressively more becoming more ubiquitous. Almost every person owns a smart phone. Apart from developing system software, business are also developing apps applications for mobile computing devices. This is not limited to business only, it extends to individual persons, who want an app to do just anything. With the world preferring technology that is portable, mobile apps will continue to grow. And so will software development. This is an IT field that is not disappearing soon. Job development and growth for app developers has increased by over 28 percent in the last ten years, and is projected to develop by over 22 percent in the next ten years [7]. Both software and app developers will continue to be in demand even in the near future. These are just IT jobs in the coming future. However, the most wanted IT job in future will be that of a Cyber-security specialist or if you like, Information security analyst. It matters not how cool or design- worthy mobile apps or software looks. It will not matter how user friendly it will be. System security, in my opinion is the most crucial aspect of computer systems. Technology has and will continue to develop. Electronic data has nowadays become a very key part of conducting business and so have hackers and attackers. These cyber-criminals infiltrate systems, manipulate and data and information including people identities for selling in the black market or just do it for fun. It is unfortunate, that there is a lack of skills for information security and cyber security analysts. Recent studies estimates reports that there are about 1,000 skilled experts in the field, while the arena necessitates between 10,000 and 30,000 experts. With all the current computer data breaches, i t makes complete sense that cyber security experts is and will continue to be a hot sector. Job growth in this sector has increased by 31 percent over the last 10 years and is anticipated to grow more than 30 percent in the coming decade[7]. I therefore think that the most wanted It Job in the future will be that of a cyber-security expert or specialist. In conclusion, the world has seen many transitions with regards to working and jobs. From people working as farmers and craftsmen in the 18th and 19th centuries. The 20th century saw people develop industries including the textile industry that originated mostly from England. Then as the world continued to evolve, there was development of rural urban migration that saw more and more people working in the existing industries. The one thing that has however developed the way people work and perform their jobs. Technology has brought about the development of mobile computing devices that have totally transformed work procedures. Both hardware and software for the computer systems have continued to develop and change business policies and procedures. Other technologies including cloud computing advances, ERP systems, wireless technologies, computer networking, databases and database management systems(DBMSs), client- server architectures as well as peer to peer computer system architectu res, not forgetting Internet growth and the ever expanding world wide web(www) have all transformed business organizations. I think at this point, it is clear to confidently say that technological developments are truly the main driver of work and job shifts. The technology sector is also the one industry that is developing radically and this will continue to progress in the coming decades. We can only wait and see but one thing is for sure, that technology advances will no doubt change the work place. For instance, it is technology that has brought about mobility as a disruptive technology people working from home. It is also technology that has seen the concept of Bring Your Own Device (BYOD) that has seen people carry their personal devices to work. People in most technologically advanced nations already accept as true that in the next 50 years,robotics and computer technology will replace most of the work humans do now [3].A report by The World Economic Forum in 2016 estimated that by 2020, more than 5 million jobs will be replaced by computerization and that that number will keep growing. Well, we will wait and see. However, we are allowed to make some future predictions as far as the most wanted job will be in the coming years. This paper has discussed that, and my conclusion is that since all this jobs depend on computer systems security, jobs related to cyber security and information security will be some of the most wanted ones. Hence, a cyber- security expert will be one of the most wanted IT job in future. References [1] J. Chalmers, "Technology, teaching and the future of work," ABC News , 14 September 2014. [Online]. Available: https://www.abc.net.au/news/2014-09-08/chalmers-technology,-teaching-and-the-future-of-work/5726642. [Accessed 28 August 2017]. [2] T. Lambert, "A BRIEF HISTORY OF WORK," Local Histories, 2017. [Online]. Available: https://www.localhistories.org/work.html. [Accessed 27 August 2017].[3] H. Wickford, "10 Most Needed Jobs in the Future," Chron.com, 2017. [Online]. Available: https://work.chron.com/10-needed-jobs-future-8123.html. [Accessed 28 August 2017].[4] A. Kiersz, "The 21 best jobs of the future," Business Insider , 14 December 2015. [Online]. Available: https://www.businessinsider.com/the-21-best-jobs-of-the-future-2015-12?IR=T. [Accessed 28 August 2017].[5] N. L. o. Science, "What is precision medicine?," NIH , 27 August 2017. [Online]. Available: https://ghr.nlm.nih.gov/primer/precisionmedicine/definition. [Accessed 30 August 2017].[6] I. L. Stats, "Internet Users," July 2016. [Online]. Available: https://www.internetlivestats.com/internet-users/. [Accessed 30 August 2017].[7] C. Brown, "Here are the top 10 best jobs of the future," Cox Media Gropu, 31 March 2016. [Online]. Available: https://clark.com/ employment-military/10-best-future-jobs/. [Accessed 29 August 2017].[8] Kiplinger, "App Developer Statistics," Kiplinger.com, [Online]. Available: https://www.kiplinger.com/slideshow/business/T012-S001-best-jobs-for-the-future-2017/index.html. [Accessed 29 August 2017].[9] G. Moran, "The future of work," Fast Company, 31 March 2016. [Online]. Available: https://www.fastcompany.com/40460798/why-the-atlanta-falcons-futuristic-new-stadium-has-throwback-pricing-2. [Accessed 28 August 2017].

Natural Philosophy in Islam Essay Sample free essay sample

This is the waking up of a new epoch in natural doctrine supported in the Islamic imperium that affects societal constructions. civilizations and attitude towards larning. One may inquire. how do the characteristics of my society explicate its accomplishments in natural doctrine? And. how did Al-Kindi and Averroes change the class of history in natural doctrine? While it seems like the yearss of enlightenment in natural doctrine have slowed as a consequence of turbulence in lands because of warfare and economic prostrations in Europe and the Middle-East. However. fortunes are less terrible in Islamic imperium that now stretches from North Africa and Spain to India. In the treatment of natural doctrine recognition goes to the influential plants of Aristotle and Plato. the great Grecian philosophers because they had laid the current foundations of natural doctrine. Al-Kindi and Averroes had spent infinite clip reflecting on the doctrines and theories of Aristotle. Al-Kindi is a outstan ding natural philosopher life in the bosom of Islamic imperium in Baghdad. We will write a custom essay sample on Natural Philosophy in Islam Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Iraq. His influence and difficult work can be considered the roots of natural doctrine in Baghdad. Iraq. He has besides dedicated himself to historical surveies ( Linderberg. p. 176 ) provinces â€Å"Al-Kindi conceived his duty to be the completion. rectification. and communicating of this organic structure of ancient learning† . Al-Kindi is besides interested in optics and authored a celebrated book â€Å"De aspectibus† ( Ede A ; Cormack. p. 87 ) . Another noteworthy figure in natural doctrine is Averroes populating in Spain. He spends infinite clip reflecting on the scientific discipline and doctrines of Aristotle and writes commentary based on his apprehension of Aristotle’s work and expands on his unfinished plants. He believes â€Å"Aristotle is the most of import philosopher† ( Lecture notes. January 10 ) . There is assortment of civilization. but most influential is the instructions of the faith Islam. Although. it’s a comparatively new imperium in the universe but the civilization it promotes through its faith has attracted many people into ch ange overing to Islam. Islamic imperium has peaceable population â€Å"they were people who wished to take part. in one manner or another. in the most advanced rational civilization available† ( Lindberg. p. 171 ) . When there is freedom to derive cognition and spiritual persecution is non utmost. it is safe to state Islamic imperium has people from assortment of human ecology life in harmoniousness. In the Islamic imperium there was spiritual tolerance ( Ede A ; Cormack. p. 77 ) writes. â€Å"The ‘People of the book’ those who shared the Old Testament as a foundational spiritual papers. were officially tolerated by Islamic rulers† . The societal hierarchy in the Islamic imperium has lands that maps like any other land but with a strong spiritual brotherhood. Islamic imperium has been the most active imperium in human history to roll up cognition from all over the universe. In Europe there is a different state of affairs as described by ( Ede A ; Cormack. p. 75 ) . â€Å"fall of Rome disrupted all facets of life in Europe. The physical devastation of war and economic prostration destroyed many aggregations of texts. educational establishments fell into ruins† . This sort of state of affairs disrupts the societal construction and the effects are besides felt in the neighbouring Islamic imperium because of the changeless wars between the imperiums and lands in the part. The representatives and bookmans of Islamic imperium have accumulated aggregate resources of information and books on natural doctrine and translated to Arabic and Latin to be studied by philosophers and bookmans. Muslim philosophers are lending much to the finds in scientific discipline. doctrines. mathematics. uranology. optics and music. In another statement ( Lindberg. p. 174 ) says. â€Å"Mathematics became indispensable for a broad assortment of commercial. legal. and governmental intents. One of the great finds in mathematics is â€Å"the creative activities of ‘0’ a figure that had neer existed before alternatively â€Å"0† meant absence of Numberss. † ( Lecture notes. January 10 ) . The Islamic scholars’ part to natural doctrine is alone because It is said by ( Lindberg. p. 165 ) that â€Å"this is the narrative of transmittal of larning. † Prognosis of the current Islamic educational construction shows small promotions in the hereafter. The attitude of Islamic imperium towards larning can be described as careless because deficiency of promotions ( Lindberg. p. 175 ) says. â€Å"Islamic instruction did nil to forbid the foreign scientific disciplines ; but neither did it make much to back up them† . However. we see a different side in Europe because they have easy begun to retrieve and reconstruct societies. The instruction of Islamic interlingual renditions and enlargement of Greek natural doctrines and other Islamic finds are now being taught in European universities. It is safe to state Islamic part to natural doctrine has changed the class of history and humanity can ship on a new journey of natural doctrine and progress into the hereafter.

Free Essays on I Have A Dream

1 Martin Luther King’s â€Å"I have a Dream† Everyone has a dream. So did Dr. Martin Luther King Jr. In his famous â€Å"I have a dream† speech. He addresses serious issues concerning the issues of civil rights. The reason this speech was so successful and memorable was because he addressed it to a mixed audience of more than 200,000 civil rights supporters. Anybody who agreed with what he stood for marched to the nations capital to hear this speech. Civil Rights supporters could not only understand what he was saying but also relate to the cause. Martin Luther King Jr. made his speech so easy to understand because a lot of his audience may have been victims of slavery and many of them were just learning or still didn’t know how to read. For that reason he had to put his speech into lament terms so that his audience could better understand his message. The devices that Martin Luther King used that made his speech such a success are repetition. For example, his use of â€Å"I have a dream† is const antly repeated. People often remember things that they hear over and over again. Not only did he repeat this phrase, but he also put it at the end of his speech, which is a very powerful tool in presenting an argument because people often remember most the last thing that they hear. It was not by accident that King, in writing this speech decided to repeat this particular phrase at the end of his speech. Another device he uses that was very effective, is quotes from other famous speeches that were also successful, for example â€Å"All men would be guaranteed the unalienable rights of life, liberty, and the pursuit of happiness.† Is a quote from Thomas Jefferson’s Declaration of Independence. His quote of Thomas Jefferson’s Declaration of Independence was also not a mistake, the reason for this was not only for the effectiveness, but because the march was planned to go from Selma, Alabama, to the state capital of Montgo... Free Essays on I Have A Dream Free Essays on I Have A Dream 1 Martin Luther King’s â€Å"I have a Dream† Everyone has a dream. So did Dr. Martin Luther King Jr. In his famous â€Å"I have a dream† speech. He addresses serious issues concerning the issues of civil rights. The reason this speech was so successful and memorable was because he addressed it to a mixed audience of more than 200,000 civil rights supporters. Anybody who agreed with what he stood for marched to the nations capital to hear this speech. Civil Rights supporters could not only understand what he was saying but also relate to the cause. Martin Luther King Jr. made his speech so easy to understand because a lot of his audience may have been victims of slavery and many of them were just learning or still didn’t know how to read. For that reason he had to put his speech into lament terms so that his audience could better understand his message. The devices that Martin Luther King used that made his speech such a success are repetition. For example, his use of â€Å"I have a dream† is const antly repeated. People often remember things that they hear over and over again. Not only did he repeat this phrase, but he also put it at the end of his speech, which is a very powerful tool in presenting an argument because people often remember most the last thing that they hear. It was not by accident that King, in writing this speech decided to repeat this particular phrase at the end of his speech. Another device he uses that was very effective, is quotes from other famous speeches that were also successful, for example â€Å"All men would be guaranteed the unalienable rights of life, liberty, and the pursuit of happiness.† Is a quote from Thomas Jefferson’s Declaration of Independence. His quote of Thomas Jefferson’s Declaration of Independence was also not a mistake, the reason for this was not only for the effectiveness, but because the march was planned to go from Selma, Alabama, to the state capital of Montgo... Free Essays on I Have A Dream â€Å"I have a dream†¦Ã¢â‚¬  During the 1950’s, African Americans and many others faced discrimination in jobs, housing, and education. They began to have to struggle to earn rights that they should have been awarded already. This became known as the Civil rights movement. In one city, to help to gain their right, the African Americans and others produced an organization. They called it Montgomery Improvement Association (MIA). They chose Dr. Martin Luther King Jr. as their leader. Dr. Martin was a very smart and religious person. He graduated from Morehouse College and later earned a PH.D from Boston University. Being very educated, Dr. Martin admired Mohandas Ghandi. He too believed that violence wasn’t the answer. So instead, he used civil disobedience, or non-violent protests against unjust laws. â€Å"We must use the weapon of love. We must have compassion, and understanding for those how hate us.†(Dr. King.) Dr. King also achieved many things. He achieved the Civil Rights Act. When he did this the congress ended Racial and Religious Discrimination by having President Johnson sign the act. (Doc. 5) Another achievement received by Dr. King was raising the percentage of African American voters. In 1960, percentages all across the south of America were greatly low, but by 1966 every southern state raised the percentage to almost have of what it was.(doc.6) In just six years Dr. King did so much, but within this time he helped the future generations a lot. By getting the Civil Rights Act signed, it protected the right of all citizens’ votes. It ended discrimination and segregation in public places. In 1965, the Voting Rights Act ended literacy tests. Making more African American’s eligible to vote. Dr. King also opposed many things, for example discrimination of color. In 1963, he gave a speech, known as â€Å"I have a Dream.† Within his speech he explained that he believes that people should be seen for whom they are, not fo...

5 Ingredients to Make your Blog Rock by EssaySupply.com

5 Ingredients to Make your Blog Rock 5 Ingredients to Make your Blog Rock Blogs are hard to maintain, that’s for sure. You have to constantly come up with new ideas for topics, and that’s just the beginning. Then you have to actually write them, while you deal with writer’s block, all sorts of other demands on your time, and the fact that you would like to have some sort of life beyond your business and writing. But a blog is an essential part of your branding and growth, so you have to do it right. If your blog is currently suffering from the â€Å"blahs,† does not seem to be attracting new follower and/or, even worse, is losing readership, than you have to make some big changes. Here are 5 essential ingredients for every blog post you publish. Great Title and First Line The title is what will pique an interest. It will need to indicate that you are going to solve a problem or entertain your reader. Some of the best titles, according to analytics, will include the following: They will indicate that there is a list of things – look at this title, for example They will indicate a â€Å"How To,† so the reader knows she is going to learn something They will ask a question that points to a problem they typical readers may have They will indicate that a great story is about to be told The first line is short and sweet – it gives a startling fact, points to â€Å"pain† of the reader, generates an immediate emotion, and so forth. It is what engages the reader and wants him/her to read on. If you have a landscaping company, for example, and you are writing a post on mole abatement, for example, you might begin a post with something like, â€Å"A mole has invaded my territory.† Or, even better, â€Å"I feel like the movie Caddyshack is re-playing in my back yard.† The reader is going to get a personal, probably humorous story about your battle with moles and then some good information on how to get rid of them. Lots of Media There is no excuse for not have photos, clip art, infographics, and even videos in your posts today. They are so easy to generate with all sorts of free tools, and images are available all over the web (just be sure to give credit). Any YouTube video can be edited and clipped and turned into a GIF file in 3 easy steps. When a reader looks at a post and sees only text, s/he will tend to bounce; media strategically placed throughout the post, however, will motivate the reader to stay. Have a Clear Purpose What are you trying to accomplish with this post? Are you featuring a customer or a team member? Are you writing about the latest charity event in which you and your team participated? Are you writing to solve a problem that you realize people have? Are you explaining how to do something? Or are you just writing to entertain today? Don’t combine purposes – it confuses the reader. Instead, write two separate posts. The Sharing Factor If you have not given your readers the opportunity to share, comment, or ask a question, you have failed. Think about it. What is the purpose of a blog anyway? It is to spread your brand and to develop lasting relationships with your readers. This only happens when your readers take some action. So have those sharing buttons easily found and prominent; have the ability for them to respond right then and there. Make it Scannable Having media to break up text is great. But the text has to be broken up too. Use sub-headings in bold and bullet points whenever possible. Remember, if you want to write essay pieces, you should take a college class. Short, sweet, broken up – that’s the rule for text. There you have it – 5 things that will turn you blog into a place where people want to come.

Commercial law ( commercial contracts ) Essay Example | Topics and Well Written Essays - 1500 words

Commercial law ( commercial contracts ) - Essay Example A contract is said to be formed only if such counter-offer is accepted. The common practice is that until acceptance is conveyed to the offeror, it is not valid. Some exceptions in this regard are a) if the offeror has waived the requisite for communication b) when acceptance is communicated by post, it will be effective on posting. Communication sent through fax, telephone, computer, telex or fax is not effective until received by the offeror. Moreover, it is arduous to find when exactly a telex, fax, a message left on a telephone answering machine or e-mail message is actually â€Å"received.† Decided case laws on the subject indicate that the time when such a message becomes effective relies on a number of issues including customary business practices, the anticipations of the contracting parties and the court’s evaluation of which of them should bear the onus as decided in Brinkbon Ltd v Stahag Stad Gmbh1. In case of acceptance through the e-mail, the time when it will be effective has not yet been considered by the courts. It has been recommended that in case of e-mail acceptance, the postal rule can be applied as an intermediate is involved. Conversely, it is argued that general rule will be applicable, since e-mail messages are delivered instantaneous and there is no facility to find out when the e-mail message is actually delivered. Any uncertainty provisions in the commercial contracts may make the contract non -binding. For instance, an agreement that a contract is to have a ‘regular force majeure stipulations ‘is not binding as the same is uncertain, since there are no ‘customary force majeure stipulations ‘as decided in the case â€Å"British Electrical and Associated Industries (Cardiff) Ltd v Patley Processing Ltd2. â€Å" In â€Å"G Scammell and Nephew Ltd v Ouston3, â€Å"it was viewed that an arrangement or

Does the rotation of auditors improve the quality of auditing Essay - 2

Does the rotation of auditors improve the quality of auditing - Essay Example Based on all conjecture about such rotations and research studies on auditing tenure versus rotation, it would appear that the quality of auditing is actually improved by rotating auditing firms. The evidence Pozen (2012) argues that when an organisation decides to rotate auditors, there is the need for significant investment on behalf of the new auditing firm to gain important institutional knowledge about the industry which has already been learned by the incumbent auditing firm. Research studies have illustrated that there is reduced quality in auditing practice and competency during the initial years of appointment as the new auditing firm attempts to familiarise itself with specific business practices (Pozen 2012). Especially apparent in multi-national firms, new auditing companies must learn highly extensive information about corporate finance and accounting in a complex, global accounting environment. This requires time and perhaps even training, however once this information is gleaned, the auditor can provide better quality audits even though this quality took considerable time to develop and enhance. The International Federation of Accountants sees the situation from a rather different perspective outside of the time and labour investment in learning business processes. Elongated and long-standing relationships with existing auditing firms are recognised as becoming too cosy with their corporate employers which changes the dynamics of how incumbent auditing firms view business practices and ideologies. When long-standing relationships are developed with existing auditing firms, auditors tend to give favourable opinions, rather than unbiased opinions, about the corporate-mandated auditing processes. Existing auditor relationships that have endured over time leads to trust-building between business and auditor which, in turn, creates a situation where the auditor handles investigations carelessly and are more willing to accept business written statement s rather than inspect the situation to ensure that the business is actually performing compliance-based activities to general accounting standards (IFA 2010). Boxer (2008) absolutely agrees with the aforementioned notion of corporate cosiness developed over time and in the face of trust that endures through familiarity with business leaders. This author representing the Office of the Comptroller of the state of New Jersey refers to this scenario as familiarity fatigue stating that such familiarity with management leaders of the business leads to a lack of independence where professional ties create a complicity that reduces auditing effectiveness and lack of unbiased auditing support (Boxer 2008). When this type of relationship is developed, the auditor loses their scepticism about the oral and written information that is provided to the auditor by the company leadership and, therefore, begins to overlook important facts and figures associated with financial statement production dur ing the auditing processes. Boxer (2008) indicates yet another scenario that occurs, potentially, when maintaining enduring relationships with existing auditing firms. Auditors will have the tendency to desire corporate approval in the hopes of maintaining a continuous revenue

Virtue Theory Essay Example for Free

Virtue Theory Essay Aristotle studied and explained a wide range of subjects ranging from science to politics and is widely recognized as one of the greatest philosophers of all time. One of his most important contributions to the study of humanities is his exploration and definition of moral virtue. In his book, The Nicomachean Ethics, Aristotle explains different views about the nature of life in order to allow the reader to find what the main function of life is and how to successfully perform that function. For example, Aristotle states in his first book, in article one, â€Å"every art and every investigation, and similarly every action and pursuit is considered to aim at some good. † Hence, Aristotle defines the â€Å"good† as that which all things should aim. However, what separates humans from other â€Å"things† is the fact that humans seek the good in order to achieve eudemonia, or happiness. In order to achieve this result, a human must function well, and would therefore be acting with rational activity. So, if a person performs the function of rational activity well, they have acted with moral reasoning, acting virtuously to achieve eudemonia. In summary, Aristotle believes the good, or virtue, is in a human’s self-interest because of the results it produces. However, I strongly believe that, to classical philosophers, achieving virtue was a broader concept that its modern connotation suggests. It is commonly known that certain theories can be considered obsolete over time if not restated in a modern day context, because as society advances, there is a need for theories and ideas to accommodate and make room for such changes in order to maintain their relevance So, in order to adapt Aristotle’s theory of the good, also known as Aristotle’s virtue theory, into modern day life, different theorists and philosophers became interested in reevaluating the theory and adding to it in order to achieve a successful and newer theory for humans to consider. I want to discuss the most popular theories recreated from Aristotle’s virtue theory to prove that there is, in fact, a need to modernize and restate his original concept, there is not a need to disregard it or substantially add to it. I believe that his theory must simply be presented through a modern outlook to be used as a guideline as to how humans should act instead of a set group of rules that could possible contradict each other. There are many different theories to consider when trying to find the best adaptation of Aristotle’s virtue theory, they range from supplementary views to non-supplementary and non-criterialists. For example, Supplementalists such as James Rachels believe in supplementing Aristotle’s theory of the good with an independent theory of right action. Whereas, non-Supplementalists can be further split into criterialists such as Rosalind Hursthouse, who believes that happiness can be objective, and non-criterialists such as Julia Annas, who believes that virtue theory does not need any criteria of right action because a truly virtuous person would never get into a situation where a criteria of right action would be needed. These theories differ on core principles and methods of adaptation, some even disagree with parts of Aristotle’s theory; however, they all have some form of agreement with respect to Aristotle’s theory of the good and can be used to enhance it for its adaptation into modern day context. After my evaluations of each philosopher’s view points, I have found the most practical and least contradicting theory in Julia Annas’ essay, â€Å"Being Virtuous and Doing the Right Thing. † Her essay delves into not only the original concept of Aristotle’s virtue theory, but also discusses the consequences of abiding by those guidelines in modern day. Her theory allows Aristotle’s theory to remain intact, however she refreshes it to the modern connotation it needed to be more commonly accepted by today’s society. However, when looking at the other popular views, James Rachels’ provides a detailed argument vouching for his supplementalist view point on the theory of the good in his essay â€Å"The Ethics of Virtue. † In his opinion, Aristotle’s theory shows an excellent motivation for moral action and gives us a better perspective of our decisions by enabling a different method of weighing our action. Yet, he also states that through Aristotle’s theory alone, there would be no reason for individuals to think that characteristics are virtues rather than vices. For example, courage could be a vice because there is no basis for asserting that courage is a virtue. Second, he adds â€Å"it is difficult to see how unsupplemented virtue theory could handle cases of moral conflict† (Rachels 2). For example, honesty can conflict with kindness if a certain circumstance presents itself. According to Rachels, a purely virtue-based morality must always be incomplete, since it could not by itself explain why certain character traits are not morally good and therefore, humans could never decipher if they are truly acting virtuously and experiencing eudemonia. In order to make such a distinction between what is and is not morally good, he concludes that a combined approach, supplementing Aristotle’s theory with an independent theory of right action, such as Kantianism or Utilitarianism, will allow for an adequate moral philosophy in modern day. However, there can be problems with supplementation because moral theories, such as Kantianism for example, suffer from the same problem of deciphering the conflict of virtues. Rachels evaluates a list of virtues such as benevolence, civility, fairness, justice and so on, describing them as traits of character that should be fostered in human beings. By doing so, he conveys to the reader the need for an independent theory of right action such as Kantianism to help distinguish whether or not it is a virtue or vice. However, he does not go into detail of the problems such independent theories of right action can run into. Say Rachels wants to supplement the virtue theory with kantianism, and a person posses the virtue of honesty, however, if that person were to be conflicted by Nazis asking where hidden refugees are, that person would have to tell the truth because that is what the â€Å"categorical imperative† deems. Therefore, supplementing the virtue theory proves unnecessary and contradicting when trying to maintain using the virtue theory in modern day. Next, I chose to compare a theory opposing the supplementalist view such as the non-supplementalist view that Rosalind Hursthouse agrees with in her essay â€Å"Virtue Theory and Abortion. † However, she also adds a criterialist view point in that â€Å"an action is right, if and only if, it is what the virtuous agent would do in the circumstance† (Hursthouse 225). In her paper, she primarily uses the example of abortion to demonstrate her criticism of the virtue theory and discuss what is needed to be applied to the theory for it to promote the correct virtuous answer in modern circumstances. She states that â€Å"virtue theory can’t get us anywhere in real moral issues because it’s bound to be all assertion and no argument. (Hursthouse 226),† therefore, she addresses the need for clear, virtuous guidance about what ought and ought not to be done when a person is stuck in a conflicting decision of virtues. In her example of a woman’s decision of whether or not to have an abortion, she emphasizes the necessity of that guidance. However, in the evaluation of Hursthouse’s paper, she states nine separate criticisms of virtue theory, demonstrating what she believes to be an inadequate grasp either of the structure of virtue theory or what would be involved in thinking about a real moral issue in its terms. She clearly makes the point that Aristotle’s theory of the good does not allow for a blatant answer in circumstances in which a person could either only do wrong or face the decision of acting for the good of human kind or for their own self interest. But, what she does not grasp is the simple fact that a virtuous person would never be in such situations to begin with, as Julia Annas later states. Hursthouse’s example of abortion becomes invalid with the realization that a virtuous person would not have irresponsible sex to land herself in a situation of whether or not to have an abortion. She mostly disagrees with Aristotle’s overall concept; therefore, her need to recreate it in a more understandable method is diluted and consumed by her overall goal of asserting the need of a virtuous guidance for those stuck in unvirtuous situations. Julia Annas further addresses the contradictions Hursthouse makes in her essay â€Å"Being Virtuous and Doing the Right Things,† in that she does not follow the criterialist belief that Hursthouse believes is necessary to make the virtuous decision. As stated before, she uses the main contradiction that the circumstances where there is no right answer a virtuous person wouldn’t be in to begin with. Also, she believes that â€Å"we are not blank slates; we already have a firm views about right and wrong ways to act, worthy and unworthy ways to be (Annas 66),† and we become knowledgeable of what is right and wrong through a developmental process, not through some technical method of deciphering right from wrong. She believes that you become good at being virtuous the same way you become good in everything else, for example, in order be good at playing the piano, you must practice. Her statements help relate Aristotle’s virtue theory to those confused about how to apply it in everyday life. She is providing the excuse of instinct and development for the vagueness of his original theory in order to make it more practical and achievable for those wanting to act with virtue. Overall, Annas proves her view deliberately and assertively throughout her paper. It becomes apparent that becoming a virtuous person requires a developmental process much like other activities in life. Also, through defying other theories, such as Hursthouse’s, she shows how uncomplicated making a virtuous decision can be, instead of making such a decision seem unachievable and complicated in modern context. I agree with her statement that it is wrong to â€Å"force our everyday moral thoughts into a system of one-size-fits all kind, virtue ethics tells us to look elsewhere at what happens when we try to become a builder or pianist (Annas 73),† because I believe that is how I came to learn what was morally good, and how I am still learning what is right or wrong in today’s society. She revives Aristotle’s virtue theory for modern day by allowing its original vagueness to remain intact and not trying to rewrite the theory’s initial context, while at the same time describing it as more of a guideline for humans to live by and a way to improve practical judgment in everyday life. In conclusion, Annas’ non-supplementalist, non-criterialist outlook on Aristotle’s virtue theory provokes thought and consideration, but also relates to a reader, because if looked at closely, the virtuous developmental process can be easily recognizable in any reader’s childhood. Also, her analytical methods of revealing the problems in other theories help the reader to comprehend her theory easier. Annas leaves the reader stating â€Å"When it comes to working to find the right thing to do, we cannot shift the work to a theory, because we, unlike theories, are always learning, and so we are always learning and aspiring to do better (Annas 74). † Overall, Annas provides the best adaptation to Aristotle’s theory of the good and provides a positive outlook on the methods of becoming virtuous without constraining the reader to believe that there is exact and deliberate steps a human must make in order to gain eudemonia. Her revision allows Aristotle’s concept to live on into modern day, and thus provides a well-rounded and current guideline to the betterment of today’s society. Works Cited Annas, Julia. Being Virtuous and Doing the Right Thing. Proceedings and Addresses of the American Philosophical Association (2004): 61-75. Aristotle. The Nicomachean Ethics. 325 B. C. Hursthouse, Rosalind. Virtue Theory and Abortion. Philosophy and Public Affairs 20. 3 (1991): 223-246. Rachel, James. The Ethics of Virtue. 1996. Norman R. Shultz. November 2010 http://www. normanrschultz. org/Courses/Ethics/Rachels_virtueethics. pdf.

Power to the People-Growth in consumer complaint channels in Ghana :: essays research papers

"POWER TO THE PEOPLE" Let me begin with a confession. I almost dropped this title for a less "controversial" one. I use the word "controversial" because as a citizen of a country(i.e. Ghana) where almost everything (including football) is politicised, I was aware (and concerned) of the possibility of this piece, being subjected to the same "political scrutiny". In the end I chose to keep it, simply because I couldn't find an alternative that captured the soul of this piece quite like "Power to the people". The concept, 'Power to the people" was made popular by ex-President J.J Rawlings in the early 80"s when the then PNDC Govt came into power. The idea behind "Power to the people" was to develop and implement a decentralisation programme, designed to mobilise citizens to actively participate in the decision-making process. Some 20 years on, a rapidly growing phenomenon across our airwaves can best be described as a contemporary expression of this 'Power to the people' concept! Over the last couple of months, I have observed -across various media channels-that there appears to be a growing number of complaints/concerns being levelled at consumer-marketing companies on a number of issues, (â€Å"bad adverts", product/service quality, etc) on a regular basis; and I have subsequently noticed that a few days or weeks after these complaints are aired, most of the affected companies take action. It is this growing phenomenon-when consumers speak out on issues, and companies respond promptly-sometimes at a huge cost (millions of cedis) to these companies, which I refer to as "Power to the people". There are several "complaint channels" open to the consumer today; you can "pick your choice", as they say. For example, there are radio phone-in programmes like "Ka na wu" on Radio Gold and "Feedback" on Joy FM. And if you prefer to channel your views via TV, Consumer Watch (which has been off for a while now) on TV3 serves as a potent vehicle. On the other hand, if you are one of the estimated 500,000 internet users-who have access through shared Internet connections- homes, offices, through friends and cyber cafes you can log onto Ghana Consumer Complaints website to "download" your comments. And as I was researching on this subject, I came across yet another "complaint channel" in the form of the Ghana Consumer Watchdog Organisation. The objective of the group, according to their advert is "to protect, advice and secure the interest of the Ghanaian consumer.

Comparing Fordism and Scientific Management

Fordism and Scientific Management are terms used to describe management that had application to practical situations with extremely dramatic effects. Fordism takes its name from the mass production units of Henry Ford, and is identified by an involved technical division of labour within companies and their production units. Other characteristics of Fordism include strong hierarchical control, with workers in a production line often restricted to the one single task, usually specialised and unskilled. Scientific management, on the other hand, â€Å"originated† through Fredrick Winslow Taylor in 1911, and in very basic terms described the one best way work could be done and that the best way to improve output was to improve the techniques or methods used by the workers. (Robbins p. 38) Many comparisons can be made between the two theories, such as the mechanisation, fragmentation and specialisation of work and that a lack of intellectual or skilled content will speed up the work at hand. Fordism's mechanisation of mass production further emphasised many of Taylor†s popular beliefs about management being divorced from human affairs and emotions, using ‘humans as instruments or machines to be manipulated by their leaders† (Hersey p. 84). Fordism fused and emphasised the scientific methods to get things done by Ford†s successful mass-production processes. Contrasts also exist between the two theories. Fordism dehumanisied the worker whereas scientific management convinced the workers that their goals could be readily achieved along with their employers goals, therefore they should all work together in this direction. Fordism suited industrial companies participating in mass production, whereas Scientific Management could be used in many types of organisation. Large companies such as Ford Motors, The Reichskuratorium fur Wirtschaftkichkeit (RKW) in Germany examples these theories in practice. These theories of the past are lessons for the way modern organisations are run today. Managers now realise that they should treat their workers more democratically and since the mid-70†³s, sweeping changes in markets and technology have encouraged managers and manufacturers to use greater product diversity and more flexible methods of production. Movements towards a more flexible organisation have become apparent. Examples of orgainisations such as Nissan, NASA and Toyota serve as modern day examples of post-Fordism and depict movement towards a modified Scientific Management. Comparisons that can be made include Fordism's mechanisation of mass production and Taylor†s attempts at using employees as machines. Taylor designed this using his principles of management that included developing a science for each element of work and finding the quickest way the job could be done. Henry Ford†s ideal types of Fordist production system included using fixed and dedicated machines in individuals work, rather than turning the employee into a machine. (Hollinshead 1995) With Taylor attempting to prove to the world that there was a science to management and that the quickest way was the best way, he attacked the incompetence of managers for their inefficiencies in running the railroads and factories. Using time and motion studies, Taylor achieved productivity increases of up to 200 per cent. (Dunphy, 1998, p. 4). His thoughts were echoed by others: during a 1910 Interstate Commerce Commission hearing, Louis D. Brandeis argued that US railroads could save a million dollars a day if they introduced scientific management into their operations (Oakes, 1996). Taylor showed the world that the methodical and scientific study of work could lead to improved efficiency. He believed that by defining clear guidelines for workers many improvements could be made to the production of goods. Fordism like Scientific Management in the newly mechanised industries of the early 20th century emphasised that efficiency came from precision in job design, clear division of responsibilities and tight policing of implementation (Taylor, 1911). Taylorism and Fordism were consistent with notions of the organisation as † a ‘military machine† first developed by Frederick the Great of Prussia, and later refined by Henri Fayol†. (Taplin, 1995, p. 430) Scientific Management encouraged firms to improve efficiency by analysing individual processes of industrial production and then recreating them to produce maximum output from any given size labor force. (Hudson, 1997) Ford's production-line innovations compounded scientific management†s efficiencies into the economy. Taylor believed it would be best to scientifically select, train, teach and develop the workers. However, in contrast, Fordism was based on mass production using semi skilled workers who could be easily replaced. Fordism did not care for the workers to work as a team and to ‘Heartily co-operate †¦ to ensure that all work is done in accordance with the principles of science† like Taylor†s ideas of scientific management did (Robbins,1997, p. 40). Although Fordism borrowed many scientific management ideas, it then advanced upon them to produce a new form of management that included management having hierarchical authority and technical control. Fordism enabled managers to regulate production and safeguard their own position within firms as well as meeting the efficiency criteria set by owners. The obvious efficiencies of Fordism and features that were responsible for the economic successes of this system, also caused problems. Fordism proved particularly suitable to manufacturing in a mass consumption economy, required only occasional innovation of new products and used machines that only made specific goods. Often, these were of low-quality, low-value, high-volume nature, and competition was price based. Low quality could easily become poor quality; workers were poorly motivated with resulting high labor turnover and absenteeism; and coordinating the flow of materials through production processes was difficult (Wood, 1993). Fordism led to massive increases in productivity in certain industries, but the human cost was significant. At one point Henry Ford's assembly lines had an annual employee turnover of 380 per cent (Encarta, 1998). Fordism alienated workers and allowed no creativity. Where scientific management looked to divide work and responsibility almost equally between management and workers, Fordism was after minimum discretion between management and workers with fragmented work and minimal tasks for employees. Examining what happened at the Ford Motor Company supports these facts. In 1913 Ford began using monotonous assembly-line techniques in his plant. Although assembly-line techniques greatly increased productivity, many people soon left their line jobs, because of the unpleasant monotony of the work and the repeated increases in production quotas. This is something that contemporary management techniques have realised; it is beneficial for employees to become involved within their jobs and not expected to be machines. Ford partly overcame this problem by doubling the daily wage then standard in the industry with his famous offer of ‘$5 a day to workers who would put up with the alienated, regimented work conditions at Ford Motors† (Clark, 1997). One worker said, â€Å"You†ve got to work like hell at Ford†s†¦ You can†t let up. You†ve got to get out the production†¦ nd if you can†t get it out, you get out† (Rupert, 1997, p. 11) His results were increased stability in Fords labor force and a substantial reduction in operating costs. Then the Model T automobile was introduced in 1908. With the help of this model, Ford became America†s largest automobile producer and vendor. Nevertheless throughout the 1930s Ford began losing business to his competitors, mainly because they were slow introducing new models of automobiles every year. (Encarta, 1998) Scientific Management and Fordism created a new type of ‘revolution†. The promise of massive increases in productivity led to the following of Fords and Taylor†s models of management all over the world. Britain never had a scientific management movement like that in America, and the leading British engineering journals in the early 20th century revealed Taylorism receiving attention, much of it positive. Engineering became an unqualified supporter of scientific management, only The Engineer, a journal of engineering at the time, maintained sustained hostility to Taylorism declaring it was unfair and inhuman and not â€Å"sportsmanlike. The Engineer criticised the separation of workers thinking in their jobs from doing their jobs and described Taylorism as â€Å"scientific management gone mad. † (Whitson, 1997) Another organisation that followed both the American models of Taylor and Ford, was The Reichskuratorium fur Wirtschaftkichkeit (RKW) founded in 1921. This huge Berlin-based electro-technical and machine-constructing conglomerate strove to implement measures of industrial and organisational efficiency in Germany in the inter-war era. RKW†s aim was to â€Å"implement technical and organisational measures of industrial, and economic efficiency, an organization devoted to industry; efficiency, and production standardization. † (Shearer, 1997, p. 569) In modern times, firms have attempted to reconfigure work places and production systems using flat hierarchies and lean production systems in contrast to Scientific and Fordist management. Managers presume that these sorts of changes will enable firms to achieve flexibility, seen by many managers as essential to maintaining competitive advantage into and beyond the 21st Century. Flexible production systems opposing strict Fordist lines, made possible by these organisational changes and new technologies, permit shortened product development time. There is a new way of organising production and a departure from Fordism and all it contains. However, scientific management was used by Japanese automobile constructors in the 1970s when they began to compete using â€Å"fundamentally improved manufacturing processes that consistently produced vehicles of higher quality far faster than Detroit† (Oakes p. 569). Japan car manufacturers successfully decreased labour and production costs giving American Manufacturers a run for their money, Japans Toyota is an example that used Fordism as a base of new managerial processes. Another modern day example, which drew on these two management methods, was in space science. NASA developed a set of measures to assess if they were implementing their own strategies. NASA's strategy, defined by the motto ‘cheaper, faster, better,† was to reduce the size and cost of space probes without eliminating any important missions. Figures show that the two missions to Mars launched in late 1996 were each one-fifth the real cost of previous Mars missions (under $200 million in 1996 dollars, as opposed to an average of $1 billion each for the previous eleven U. S. spacecraft launched for Mars)†. (Oakes, 1996, p. 589) Post-Fordism has been described as a â€Å"shift to the new information technologies;[a] more flexible, decentralized form of labour process and of targeting consumers by lifestyle taste and culture rather than by categories of social class†¦ as well as] a rise of the service and white-collar classes and the feminization of the workforce:† These are lessons managers have learnt and result in less rigidity and mechanisation and a reduction in the blue-collar masculine workforce. The firms that face the most difficulties in the new globalised marketplace are often those with labor intensive, standardised manufacturing processes. Companies emphasise that these new forms of work provide better jobs. For instance, Nissan projects an image of work as taking place in an empowering environment built around the themes of flexibility, quality and teamwork. In conclusion, both Fordism and Scientific Management share common themes yet also display some significant differences. They both encourage looking at the fastest way work can be completed and impose strict guidelines upon employees and their job descriptions. This has led to a great deal of dissatisfaction among employees in production lines with alienation and monotony of workers that encouraged a high turnover of employees at organisations that imposed these techniques. Henry Ford developed much of his conceptions upon Taylor†s ideas of scientific management. These theories imply that contemporary organisations and their managers should take into consideration the ideas of employees to avoid division. Managers today often see workers as multi-skilled and more involved in the process of production via teamwork, the reintegration of manual and mental labour, and the empowerment of production workers. Today†s mass production has seen technology wiping out many of the jobs once held by these employees. There is a movement towards a more flexible workplace in the wave of this new technology away from strict guidelines imposed upon workers and their job descriptions, they are now encouraged to learn about other areas of the workplace. Fordism and scientific management have greatly influenced our workplace today and their theories will continue to be built upon for years to come.

Environmental Analysis and Industry Analysis Essay

Rivalry will exist among Lady Ath-Elite but the intensity will not be great. There are several gyms in Huntsville, Alabama; the largest gyms are the University Fitness Center, Gold’s Gym, Riviera Fitness Centers, Bender’s Gym, Curves, Empire Fitness, and the new YMCA in Madison, Alabama (Yellowpages.com, 2012). Riviera Fitness Center will offer competition because one of its two branches, like Lady Ath-Elite is for women only. There are also the following gyms for women: Real Life Fitness for Women, and as previously-mentioned, Curves. However, those gyms are not quite as large as Riviera Fitness, which has four locations in the Huntsville area alone (Rivierafitnesscenters.com, 2011). Bender’s Gym will offer competition because one of its two local branches houses the Parisi Speed School, which is a training facility for aspiring athletes. Of course, some gyms, like Bender’s Gym and Gold’s Gym have the advantage of being open for twenty-four hours, which is a service that Lady Ath-Elite will not offer. However, the Parisi Speed School, which is a part of Bender’s Gym, is not open twenty-fours – only the actual gym (Bendersgym.com, 2012). Still, despite the luxuries offered by the aforementioned fitness centers, Lady Ath-Elite will be the only gym of its kind designated for women. There will be no other gym that will employ trainers who will guide and coach aspiring female athletes toward achieving their goals. The bargaining power of buyers will still be relatively high, since, like most other gyms, we will rely on membership to generate most of our revenue. Also, even though Lady Ath-Elite will be unique compared to most other gyms, consumers will likely want to be sure they are functioning within their budgets, even if it means sacrificing the one-on-one attention that the trainers of Lady Ath-Elite can offer. For example, Riviera Fitness Center offers a plan of $19 a month to employees of certain organizations, like public school employees. This might be feasible, since Riviera has a large membership and many branches (Rivierafitnesscenters.com, 2011). So we must strive to be competitive but also generate enough revenue to cover expenses and take care of debt. The bargaining power of suppliers is relatively low when compared with that of buyers. Lady Ath-Elite will need to purchase or lease equipment of good quality, built to last. The company will strive to offer the newest, most advanced and effective equipment in the market. However, there are still many suppliers to choose from, and the company will shop around for the best deal. Lady Ath-Elite is starting small, with just one location. There are gyms with several branches that may attempt to monopolize by acquiring all small gyms. Lady Ath-Elite may have low exit barriers if its membership doesn’t increase within a certain amount of time. The company will have work diligently to advertise and appeal to its target population – young, active, female athletes. References Rivierafitness.com. Riviera Fitness Centers, 2010-2011. Retrieved from http://www.rivierafitnesscenters.com/. Simpson, Nathan, 2012. Bendersgym.com. Retrieved from http://bendersgym.com/. Yellowpages.com. YP Intellectual Property, LLC, 2012. Retrieved from http://www. yellowpages.com/.

Whats an Excellent ACT Score

What's an Excellent ACT Score SAT / ACT Prep Online Guides and Tips This article would be a pretty short one if there were a singleanswer to the question of what qualifies as an excellent ACT score. Like most things in life, however, what you might consider an excellent score depends on your perspective. In this post, I’ll talk about different ways to understand what counts as excellent test performance. I’ll start off with excellent scores in relation to the general population before discussing more nuanced comparisons: what does it mean to have an excellent score when considering your peer group performance, your target schools, and your own strengths and weaknesses? A Note Before We Get Started: Percentiles Percentiles are the best mathematical way to understand score performance because they help us understand how people perform in relation to each other. Before I talk about excellent ACT scores, I'll give you a (brief) crash course in percentile scores. First, percentile scores are different from percent scores. A percent score tells you what portion of anexam you got correct, whereas percentile score tells you how you did on the exam compared to everyone else who took it. For example,a percent score of 60% means got 60% of the questions right, whereas a percentile score of 60% means you scored better than 60% of the students who took the exam. Percentile scores are more meaningful than percentages when we talk about ACT scores because what’s important is how you score when compared to other students. For example,if you take a difficult test in a large class and only receive a 70%, you might assume you scored poorly. But if everyone else in your class scored lower than a 70%,you would have a 99th percentile score. This information would significantly change the perception of your performance. Now that you have an understanding of percentiles, we can start talking about what it means to have an excellent ACT score. Excellent ACT Scores for the General US Population We're starting with a big crowd and working our way down. It’s hard to get a handle on what ACT scores actually mean without some good, general info about population performance. Who can make intuitive sense out of an exam score without some contextual information? First, you should know that the ACT is scored out of 36 points. The lowest possible composite score is 1.The average national composite score is 21 points. The top 25% of scorers - people with 75th-99th percentile scores- get composite ACT scores of 24 and above. Thebottom 25% of test-takersget composite scores of 16 and below. You may very well have your own ideas about what a reasonable â€Å"excellent score† cutoff should be. For the general population, scores of 24 and above (so, scores that are higher than those of 75% of the population) could reasonably be considered excellent. Here are some other important percentile cutoffs and the corresponding ACT scores for quick reference: 10th percentile composite scores →13-14 25th percentile composite scores→16-17 50th percentile composite scores→21 75th percentile composite scores→24 90th percentile composite scores→28 Excellent ACT Scores for Your Peer Group To get a more nuanced understanding of what an excellent ACT score is, the next step would be to consider the scores of your peers- namely, people in the same geographical area or at the same high school. We’re narrowing down the comparison group here from the entire nation to people who are more similar to you in terms of educational background and opportunities.Here’s how to figure out how to get information on what your peers are scoring: Aggregated High School Information - A school report with ACT score informationshould give you an idea of how your peers tend to score. If you live in a mandatory testing state, you may be able to find this information just by googling "[Your High School Name] ACT score report." If you don’t know where to get this info or if it’s just not available, check in with your guidance counselor to see if shehas insighton the typical ACT score range for your high school. Classmate Information or Word of Mouth - Ifyou can’t get solidinformation on general school performance, you may just want to ask around to see how your peers tend to score. This is a delicate topic, so be respectful and don’t push the subject if someone’s uncomfortable discussing it. Ifyou want a more competitive score range, check in with honor students- they tend to score higher on the ACTs. Once you get information on general school or peerperformance: Consider whether this score distribution matches up with the national average, or if it's higher/lower than expected. If your school/classmates scores are higher/lower than the national average, you can use this info to adjust parametersand expectationsfor your own scores. For example,if most of your peers are scoring above average (21), you might have to score above the national 75th percentile (24) to stand out as â€Å"excellent† among your peers. Excellent ACT Scores for Your Target Colleges We're narrowing in on what's important: excellent ACT scores for the schools you have in your sights. Your ACT score doesn’t have to be perfect (or even necessarily excellent) for you to get into your target schools. They just have to be good enough to get you accepted- after that, they really don’t matter too much.If you have a list of target schools, you can easily figure out what would constitute an excellent ACT score for each particular school. Here’s how to do it: Google â€Å"[name of school] PrepScholar admissions requirements.† On the admissions page, look for the 25th and 75th percentile ACT scores. This will give you an idea of what â€Å"low† (25th percentile) and â€Å"excellent† (75th percentile) ACT scores are for students who attend that particular college. If you want an excellent ACT score for a particular college, aim for that 75thpercentile score. Now, there's some flexibility with this - keep in mind that 75% of students at any college are accepted with scores lower than the 75th percentile cutoff. If your ACT is in the top 25% of scores for schools that you’re considering, you may want to consider applying to some more competitive schools. Schools with higher average ACT scorestend to have more ambitiousstudents and more challenging courses. A high-ranking school also sends a better signal to grad schools and employers. Ultimately, it's a good strategy to apply to several target, reach, and safety schools- knowing schools' ACT score ranges will help you figure out which ones will best fit within this strategy. Excellent ACT Scores for Yourself This is perhaps the most important consideration with the most practical implications. Given your goals, strengths, and weaknesses, what’s considered an excellent ACT score for you personally? There are quite a few factors to take into account here: Whether you're a â€Å"good† test-taker or ananxious test-taker Your innate skill setfor each ACT section Your educational opportunities- some students may not have a strong background in all ACT content Your resources- some students may have access to prep courses, tutors, or extra help, whereas others may not It’s important to set a realistic but challenging goal in order to meet your full potential. If you set too low of a goal, you cheat yourself out of the opportunity to attend better colleges. If you settoo high of a goal, you may feel unnecessarilydemotivated and frustrated. So where do you begin figuring out what an excellent ACT score means for you? Here's how to do it: Get a baseline score. Take a practice test after familiarizing yourself with the ACT for about 10 hours of prep. You might consider this baseline your low score cutoff- after all, you did get this score with pretty minimal study time. Reach your own score potential. Know that whatever you scored on your baseline, there will be significant room for improvement with good prep. Many students reach a score max (an excellent personalscore) after about 40-80 hours of studying. This score maximum is generally 3-4 points higher than baseline, although it's definitely possible to increase your score more than that. How Do You Get an Excellent ACT Score? Now comes the real work: getting the scores that you want! There are three key components to earning an excellent score, however you define it: a solid timeline, a concrete goal, and a smart study plan. Timeline The amount of time you have to prep will directly affect your study timeline. Read our guide on how long you should study for the ACT. Goal Score Work towards a concrete goal after making a list of target, reach, and safety schools. Get instructions on how to set a goal score in our ACT score guide. Want a beyond-excellent ACT score? We have a guide for that too. Study Plan Now that you have a study timeline and goal score in place, you'll need a smart study plan. This plan will, of course, depend on when you're taking the test. Don't have a lot of time? Read our last-minute tipsand strategies, or our 10-day study plan. Have a bit more time on your hands? Read our study schedule for students who have one year or more to prepare. What's Next? If you're still deciding whether to take the SAT or the ACT, you might be wondering which one will get you the best scores. Read more about how to decide which test is the best fit for you. Looking for more info on the SAT? Read about what counts as anexcellent or bad SAT score. Disappointed with your ACT scores? Want to improve your ACT score by 4+ points? Download our free guide to the top 5 strategies you need in your prep to improve your ACT score dramatically.

Top 10 LinkedIn Overused Buzzwords 2012

Top 10 LinkedIn Overused Buzzwords 2012 It’s that time of year again†¦ the â€Å"Lists† season! The first one I’d like to share with you is the list of overused professional buzzwords from LinkedIn. These words give a nice glimpse into what words you might be overusing on your resume as well. The most overused words vary by country; according to LinkedIn, the Swiss boast primarily about being â€Å"analytical† while India’s natives assert themselves as â€Å"effective† (just as they did last year); Spaniards claim they are â€Å"specialized† while Brazilians declare they are â€Å"experimental.† Looking for â€Å"motivated† professionals? Try Malaysia, Saudi Arabia, South Africa, United Arab Emirates and the U.K. In the United States, the Top 10 Overused Buzzwords in LinkedIn Profiles are as follows: 1. Creative 2. Organizational 3. Effective (no change from last year!) 4. Motivated 5. Extensive Experience (the #1 overused buzzword in 2010 and a phrase that sets me on edge!) 6. Track Record 7. Innovative 8. Responsible (making an appearance for the first time in LinkedIn’s top 10 list) 9. Analytical (also listed for the first time) 10. Problem Solving The two words that got knocked off the list are â€Å"dynamic† and â€Å"communication skills.† Perhaps people got the point that too many people were claiming to be dynamic, and that communication skills are most aptly demonstrated through actual communication. What would it take for you to scrub your LinkedIn profile clean of overused and overrated buzzwords? I provided specific suggestions for the top three (creative, organizational and effective) in my 2011 article on most overused LinkedIn buzzwords. Sometimes you really do need to be â€Å"creative† to succeed in presenting yourself in a unique way. The Essay Expert’s writers can work with you to write a profile that stands out from the rest of the world’s. For details on our services see LinkedIn Profile Writing Services. You can also contact us through our Web Form. We look forward to giving you that extra edge on LinkedIn! Category:Archived ArticlesBy Brenda BernsteinDecember 10, 2012

Annotated Bibliography-Sheila-W7 Coursework Example | Topics and Well Written Essays - 1250 words

Annotated Bibliography-Sheila-W7 - Coursework Example Sampling was the fundamental methodology, and it was important to note how human development could be transferred to help in the treatment of the neoplasm. This is an extensive study that is published by the BMC family practice. The research observes that there is an increase in the use of technologies in personal health care provision and mobile apps adoption. Aaron also argues that the primary health care is on the rise and is majorly used as they are cost effective, and their outcome is reliable. The author provides for further debate to critically assess the devices before their implementation. The study is silent on the literature review, may be due to omission while methods of research were limited to observations of the patients portals. I found it unique that, the technological advances are fragment of their usage even though they seemed to be a real solution. Beaty, D. L., P.E. (2014). Part one, digital healthcare planning: Digital revolution impact. ASHRAE Journal, 56(9), 84-84,86,88,90. Retrieved from http://search.proquest.com/docview/1559880778?accountid=35812 The article is a publication at the data center. It examines a change in digital technology where the work environment is slowly turning into remote places where persons can easily work from home. On the other hand, information regarding environmental conditions such as humidity and temperature are easily determined by the improved technology. The study is unique as no information existed before and soundless on the future research concerning the topic. The literature review was extensive and offered a real insight to the paper for the reader to quickly understand the paper. Methods of analysis were limited to case studies that no other study had previously used. It is quite interesting to know how IT has made things such simple among us. The study is a publication by the library and archives cataloging for the government of Canada. The authors articulate that the digital

A report regarding the logistics activities of an organization or of a Research Paper

A report regarding the logistics activities of an organization or of a business of your choice - Research Paper Example ds, the management of Food Basics has made some excellent strategic decisions, and these will be outlined as a model of what can be done to deliver good quality low- and high-end products to a consumer seeking budget solutions. In particular, the management’s ability to anticipate trends in the food market is outlined, with both canola oil and olive oil shown as evidence of the success of the company’s plans. Similarly, the advantage of aligning with larger companies, and taking advantage of their systems and economic power are described as they relate to this food chain. Finally, the decision to restrict the chain’s expansion across to wide an area is examined to show that distribution and costing difficulties can be effectively addressed with good planning. In order to understand the particular challenges of the food retail business environment thoroughly, a good place to start is by examining the logistics activities of a supermarket chain. By focusing on a business of this nature, it is possible to establish how a business is able to create a profitable record by effective logistics and concentration on delivery of desirable products in a â€Å"no-fuss† way, and at competitive prices, to the average consumer. In Ontario, Canada, a particularly well-known and widely supported brand of supermarket is the Food Basics stores. The stores offer lower cost products across a wide range of products, with particular focus on foodstuffs. National and international brands are carried as well as private in-store brand labels, and offered in 117 stores across Ontario. (Food Basics website, 2012) Food Basics is owned by Metro, Inc. a major Canadian food and pharmaceutical company, which also owns Metro, Metro Plus, and Super C brands. (Metro Inc. website, 2012) The central topic of this paper is the logistical activities involved in the retail sale of vegetable oil by Food Basics. Within the wider examination of â€Å"logistics† Demand Forecasting, Quality Control and

Quantum and Thermochemical Structure lap report Assignment

Quantum and Thermochemical Structure lap report - Assignment Example Because of the difficulty of maintaining clean metal surfaces under vacuum, quantitative measurements of the photoelectric effect could not be made for many decades. However, as technology improved, it became evident that the energy of ejected electrons was not related to the intensity of the light waves used, and also that below a certain light frequency - for a given material - no electrons at all could be ejected. Eventually it became possible to determine the relationship between the kinetic energy of the ejected electrons and the frequency of light used to eject them, and this was one of the major factors leading to the development of the quantum model. The kinetic energy of photoelectrons (E) can be measured by determining the voltage required to just stop the ejection of electrons (V) and multiplying this by the charge on an electron (e). Equation 1: V (J C–1) x e (1.602 x 10–19 C) = E (J) Experimentally, the dependence of E on frequency turned out to be: Equatio n 2: E (J) + k1 (J) = k2 (Js) x ? (s–1) Where k1 was different for every metal and k2 was exactly the same for every metal. What’s more, k2 was exactly the same as a ‘fudge factor’ that had been introduced into a theory developed a few years earlier to explain a completely different phenomenon. In this experiment you will carry out solo measurements to determine k1 and k2. Unlike early 20th century researchers, you will not need to spend several years constructing your apparatus from scratch, but will use a demonstration apparatus designed to measure the stopping voltage of electrons ejected from Cs3Sb in a vacuum. Experimental: The EP-05 photoelectric effect apparatus was used to measure the stopping voltage of light at 8 different wavelengths. A modified spectrometer was used t o provide UV-visible light. The wavelengths tested were 400 nm, 425 nm, 450 nm, 475 nm, 500 nm, 525 nm, 550 nm, and 575 nm. The photoelectric apparatus was set up such that the ap erture in front of the photodiode was positioned near the light source. The dials with labels â€Å"zero† and â€Å"voltage† was set to minimum before the shutter was closed. The plotting was initiated using the Lab View window. The voltage dial was set to maximum while the other dial was turned until nanoampere readings reached zero. The voltage dial was set back to minimum before the shutter was opened to increase the nanoampere reading to 10. The voltage dial was maximized once again to recheck that the â€Å"zero† dial was adjusted properly. Once everything was set, the stopping voltage was minimized and the plotting of nanoamperes versus stopping voltage was reset and started at the Lab View window. The output current in nanoamperes were determined by slowly turning the voltage dial. The measured current was recorded and then plotted according to its stopping voltage reading. The measurement is ended when the critical value for stopping voltage where there is minimal change in nanoamperes with respect to voltage is achieved. The whole procedure was done for each of the 8 chosen wavelengths. Results: The experiment was done properly and all the needed data were acquired. The numerical values obtained from the use of the apparatus can be found at the attached document. The plot of the graph and the summary of the derived values are the following: Figure1. Compiled plots for output current versus stopping

Social Construction Of Gender Cultural Studies Essay

Social Construction Of Gender Cultural Studies Essay Nortons anthology of Theory and Criticism is a collection of influential critical statements that are drawn from the classical era to the present times. These topic areas has been contributed by different scholars who have written on wide range of issues that covers different interest that touches on the history of poetics to post modernity. One of the topics that Norton looks at is criticism of Simone De Beauviors feminist argument and that of Judith Butlers on gender trouble. Judith book, Gender in trouble is a fictional account of womens issues in the modern societies. She borrows De beavouirs feminist theory to analyze some of the issue facing women today. Social construction of Gender Butler is a radical feminist who is trying to examine some of the foundational roots of gender identity that are culturally embedded within the fabrics of the society and is now characterized by political correctness. She was very much influenced by French writers such as Mitchell Foucault, Jean Sartre but above all Simone De Beauvoir. She draws much of her theoretical thinking on about feminism from De Beauviors concept on the Sex second. Simone de Beauvior was born and grew up in Paris in a wealthy and but very religious family background. He later the family lost their wealth after World War one. Her early childhood life was very much influence by her religious faith, but later turned atheist. Even during his formatting years, De beauvior displayed signs of intellectual prowess which hugely influenced his father. She managed to study mathematics, philosophy and literature, after which he ventured into the field of education. It is argued that beauvior engaged in a romantic relationship with both men and women. In her book, Sexuality, Existentialist feminism and the Second Sex, De beauvior talks about the whole use of feminist sexuality by referring to her own sexual experiences in the mandarins. She laments how womens sexuality has been social constructed by the patriarchal system and stereotypes to belong to the lower beds of the society. Unfortunately, mens perception of women is attributed by other factors such as race, class and religion. As a result, men refer to women as weaker vessel and used sex to confine them to the lower levels of the patriarchal system. In response, De beauvior comes up with the concept of feminist existentialism which contains ideological concepts and theoretical framework that underpins these moral changes. Gender as a choice In her book gender in trouble, Butler emphasizes on the performative nature of gender is constantly trying to free itself from cultural oppression, prejudice and sex perversions. Drawing from her role model, Butler argues along the lines of gender and sex in relation to women, lesbians and gay men. From this book, Butler argues that our understanding of femininity is actually based on cultural interpretation rather than scientific examinations. As a result our perceptions of gender and sex are socially constructed or dictated to by what our societies think, say or portray to us. She refers to the term gender as choice to criticize victimization of women as purported in classical literature. We cannot choose sex or our bodies but we can clothe it according to our cultural understanding. Thus, Beauvoirs theory has radicalized our cultural understanding of gender and gender roles. Beauvoir is one of the key feminist thinkers of the 19th century. She advocate for womens freedom in choosing what is right for them and not to be dictated to by nature or conventional social laws initiated by men. She further explains that women should not allow themselves to be defined by biological gender, rather on their personhood. Beavour argues that the societys reference to female becoming a woman is used to identify them with domestic chores and duties such as cooking, cleaning or being a wife or a mother. In addition, her concept of female becoming a woman encompasses the societys obsession with beauty that is being reinforced by male dominated media which also defines what is deemed to be appropriate modes of dressing. Butler explores the relationship between that exists between power and categories of sex and gender. Through this book, she attack some of the prevailing gender assumptions on womens social roles and sexuality as dictated to by male dominated society. Butler therefore reiterates that there is need to differentiate between biological make up of female body and cultural perception of gender. She uses her dominant theme concerning gender as normative to call upon the society to tackle the gender trouble head on in order to deal with some the existing subversive concepts of women. Conclusion Womens liberation thinking of the 19th century greatly influenced thinking of many scholars including academicians and literary writers. One of those literary writers who were not spared by feminist movement was Simone De Beavouir, French intellectual who found her feet in America. Her move to America enabled her to develop a free mind as she embarked on her literary journey. De beavour used her own sexual experience to develop her feminist theory. Today, her feminism theory is being used widely by other postmodern writers an tool for developing independent feminist thinking. One of those post modern feminist writers is Judith butlers who have drawn much of her ideas from De beavour thought of feminist liberation. Through, her book Butler argues that the society in general need to come up with new ways of dealing gender and sex, by tackling what she calls gender trouble.

An Unforgettable Teaching Experience :: Personal Narrative Essays

It was an extremely sweltering hot afternoon. I started my class with the three kids from a fairly big family. The kitchen was too noisy for me to conduct my class actually but I had adapted to this teaching atmosphere and as usual I started to teach their youngest sister Emily and later his two elder brothers John and Jack in turn. I was quite comfort with her demurely manner. John is a retarded child since he was born. He is still learning the very simple calculation of a year one's child and had difficulty in learning ABC. His brother is even worse off than him. Besides the mathematics that puzzling him forever, he has a very unusual habit that is he would sharpen his pencils up to two dozens before my class ended and he always lost his stationary or belongings after each school's day. He even past motion or urine in front of his classmates. I was once get annoyed when I accidentally stepped on his faeces. I personally considered myself a thoughtful and diligent teacher. I tried my best to open the generation-gap between us. I wish and try to keep on loving them . But today is a very unusual day . I blamed the hot weather that aroused his suspicion and despised his ability in the calculation given to him. He hanged my explanation and continued to ignore my teaching even though I hauled them over the coals. For nearly and hour , no sum nor words were written. Visibly the papers and his mind was blank too. In my mind, I am paid to conduct this class and I have to finish my designated assignments with them to be said as a diligent teacher. Without hesitation, I canned John's brother and he who seemed to be caring of his younger brother Jack started to mutter in a low voice complaining that I shouldn't beat his brother. On hearing his grumble, his mother who has mentally-illness too approached him and started to tease his son saying that he doesn't has the ability to do such an easy sum at the age of 17.

Pizza Pan Business Plan Essay

P ? ? ? ? izza Pan is an Australian Company, has developed two new styles of frozen pizza that is lite-cheese, single size whole meal pizza and a jumbo, topping-plus pizza. Pizza Pan is considering undertaking a promotional campaign to market these new varieties in Malaysia. As a marketing manager, we are required to: To outline possible marketing goal for Pizza Pan in promoting these new products. To identify and analyses target markets for these two products. To develop a marketing mix for ONE of these product. To develop an appropriate competitive marketing strategies for Pizza Pan ? In order to outline possible marketing goal for Pizza Pan in promoting these new products. So fast food is one of the world’s largest growing food types. As such Pizza Pan is also one of the well known companies in frozen pizza. This has currently developed two new styles of frozen Pizza. One of the pizzas is a light-cheese, single-size and whole meal pizza whereas another pizza favor is a jumbo, topping-plus pizza. As all of us knew, Malaysia which is a multicultural country which populate by more than 2. 8 million people and they loves experiencing new products and specially food and this country surrounded by hyper-competitors, yet Pizza Pan is considering undertaking a promotional campaign to market these new varieties in Malaysia. Obviously in order to promote these products effectively and efficiently the company needs planning ahead the marketing goals and strategies. Since Malaysia population was 28,728,607 during July 2012. Meanwhile there are 28,728,607 people on Malaysia, out of 29. 6% of Malaysian was 0-14 years old; 65.4% who are in 15-64 years old and there are also over 5% of Malaysian are 65 years old and above. Refer to the index shown; we had decided the goal of Pizza Pan is within one year 80% of Malaysian will get know Pizza Pan. We set the goal at 80%, there are 29. 6% of people are 0 to 14 years old in Malaysia let ignore the baby so we minus out 15 % on the group of age in 0 to 14 year olds so it will be 14. 6% of people who are in 9 to 14 years old. When added up with the group who are in 15 to 64 years old, 65. 4% + 14. 6% there are 80%. Now 80% of Malaysian there are all who can have Pizza or who love Pizza. It’s because baby who just born will not able to enjoy Pizza Pan and People Who over 65 years old will not like fast food or less although when they are young they like to have it. So we decided to minus out this two group therefore Pizza Pan has specific segments to achieve. Then, another goal would be associative in promoting these new Pan Pizza. One of it is to become the market share leader of frozen pizza products amongst its other competitors. Due to that creating customer’s awareness is also another important goal in promoting these new products. Whereby the company is aiming of rising up to 80% awareness towards these products and beat the rest of the competitors. In simple word, Pizza Pan Company also aims in retaining new customers into long term customers. With this, sales of the new product can be increased due to excellent brand image, attractive advertisement, showing the temptation to eat the product which has been positioned in consumers mind and their willingness to spend the money or experience new products on how creativity of the product can meet their satisfaction comparing to the standards favor of frozen pizza. In brief, we expect customers be aware of these new products in the market. For instance, during the first promotional period of these products, we are targeting the sales of RM2 billion for the frozen pizzas with low price strategy to gain the market share during the growth of life-cycle. In addition achieving true and loyalty customers towards the products is also our objective. In order to be â€Å"first among equals† in a category, the company needs to be more innovative by designing more alternatives selection for consumers. Besides, the company needs to promote the category brand first after only individual brand. Due to promoting frozen pizza it has an advantage like promotional saying â€Å"let frozen pizza refresh you today†, â€Å"Eat fresh anytime frozen pizza†, â€Å"Instant pizza, frozen pizza† â€Å"Ready to eat any time† etc†¦. ? In order to identify and analyses target markets for these two pizza products target markets for Pizza Pan Company are demographic, geographical, psychographic and behavioral. The company is intending to promote the two new products into the selected target markets. This would be metropolitan cities such as Kuala Lumpur, Johor Bahru, Selangor, Penang etc†¦ From the demographic market point of views, Pizza Pan Company is targeting for the highest expiation of consumers which are between 18 to 48 years of age and the expiation is starting to drop at the starting ages of 49 for the people. Besides, the company is not fixing the gender of consumers of selecting the products. Demographic speaking, the company is targeting for the single and married people who are like main customer for the company. It can be easy for the people who are individuals or even working marriage couples who are likelihood to consume frozen pizza and having busy life style and have to prepare meals for themselves. So it’s time consuming and full satisfaction for busy people. Moreover it will also ease the burdens of parent as even children can prepare their own meals in a very safe way. Not only income and occupation of consumers are included in the demographic market. For example, a person who is holding the high-position in the rapid changing world, can means he/she is high income earner who has to responsible with amount of workloads through working against its time. Hence, they are encountering frozen pizza is fast food and best convenient option for them to work through their days. Besides, the company is targeting for the Englisheducated students who are more likely to follow the western style by consuming frozen pizza as their priority frequent meal whereas Chinese -educated students are preferred in consuming flour products as their elementary needs such as rice. Since Malaysia is multicultural country and comprising of variety race with different religion. Therefore, Pizza Pan Company is taking into consideration of religion respects as their target market. As a result, two new frozen pizzas are promoting but restricting with no pork contents, namely â€Å"Halal† in order to be available for Malaysian consumers. Also, the young generation has becoming the target market to focus on nowadays. Owing to the lack of responsibilities that teenagers have and the lack of home cooked meals whiles home alone, along with current trends of impatience youngsters that everything must be â€Å"simple and fast†, thus frozen pizza is a quick alternative for meal. The geographical target market for the company is Malaysia. The company is targeting for the metropolitan such as Kuala Lumpur which is the capital of Malaysia and Penang as the second high population area. Johor Bahru with high population and the people who works in Singapore, so basically they don’t have time to cook or even eat outside food. However, the company would only develop the two new products to other urban area and rural area when the company’s see some progress or growth in economic situation. Besides that, it is also due to the reason that rural area people spending power is dependable on their own economic growth. This is generated in a traditional way for many decades instead of spending on a new product. Moreover, the new products are available in shopping malls, grocery shops and even schools. Another target markets owing to psychographic is individuals who value their health and diet. They are those who have a fast-paced life and don’t seem to have much time on their hands. They are those who find it difficult to fit in something health for lunch as anything that is â€Å"fast† is fast-food. For example, frozen pizza is quick, easy and delicious at the same time can have for lunch. The home oriented is the people who are willingly to stay in the house rather than hanging out for their lunch or dinner. Besides, target market to focus on for Pizza Pan is all social class can enjoy the frozen pizza as it is economical for everyone. With the outgoing and energetic personality individuals are on the list of target market because they might curious to come across of how delicious a new frozen pizza can be. The target markets for behavioral segmentations are benefits, usage status and attitude towards product. Attitude towards product is the emotional response in which positive attitude would affect the usage and loyalty status to a company. If the new frozen pizzas are meeting the customer’s satisfaction, hence new consumers would insist of consuming the pizza by shifting to the regular consumers. In order to benefits the on diet or health conscious consumers, Pizza Pan is designing the light-cheese, single -size and whole meal pizza with adequate nutritious guaranteed on the package. Moreover, the advantages of new frozen pizzas are only to be cooked in just 5 minutes. It would beneficial busy workers who are working around the clocks to be fast and convenient for their time efficiency yet economical for their livings in the rat race world. ? In order to develop a marketing mix for ONE of the products. The marketing mix is primarily made up of four variables and they are 4p’s which is Product, Place, Price, and Promotion. The marketing mix is often described as a method used in developing a viable marketing strategy, with each ingredient being used different ways and at different times based on the product or service one is trying to market . The type of place channels used by Pizza Pan is the direct channel. The direct channel is successful when there is a very large market that is geographically dispersed. The direct channel is also useful when there are a large number of buyers, but a small amount purchased by each. Pizza Pan uses two different methods of selling its products directly to the market. The first method of place used by Pizza Pan is free delivery as supplier’s . The Company would supply their products to wholesalers, retail chains, supermarkets and online but with certain amount of purchase or even small neighborhood grocers for their mass selling. The advantages of using the method are a lower search cost or easy to find for our consumer. Consumers will not have to search the lengths of the earth to find our product. Basically they could find it anywhere. Another method of distribution is for consumers to dine-in especially those who are travelers can go to the highway recreational stands or even conveniences stores like 24 hours Seven-Eleven shop to purchase the fresh from oven frozen pizza. It can mean convenient as â€Å"quick† and â€Å"take-away† products for the travelers eager of reaching the destination. Product Pizza Pan should offer a new product called â€Å"The Deluxe Plus† pizza. â€Å"The Deluxe Plus† is a light-cheese, single-size, whole meal pizza which is the alternative choice for the health-conscious who is on diet with light cheese content pizza along with the current trend that â€Å"slim is beautiful† for female who is likely to consume whole meal foods rather than origin flour foods. This new pizza will have many different competitive advantages. The first competitive advantage of â€Å"The Deluxe Plus† is dietetic food concerned for consumers. The second competitive advantage is the whole meal pizza which is in reasonable price and single-size than any other pizza on the market which is a jumbo pizza. In simple words, it would be a waste for an individual finish the pizza on time. Thus, â€Å"The Deluxe Plus† helps for cost-saving. Another competitive advantage is the Pizza Pan brand name. Pizza Pan has built an international brand name which means quality products. Since Pizza Pan will be introducing â€Å"The Deluxe Plus† customers will automatically think this is a high quality product. The final competitive advantage is that this product will be the special designed pizza to target Malaysian youth. â€Å"The Deluxe Plus† will target young generation or people between the ages of 18 and 48. This market purchases a lot of pizza each year, but very few pizza restaurants actually target them. It will be introduced on Rtm1, 2, 3, 8TV channel. During the introduction stage of the product life cycle, Pizza Pan will try to establish a market for the product and persuade early adopters to buy. â€Å"The Deluxe Plus† is expected to begin and declining the purchase intent after one year on the market. Pricing strategy plays an importance role too because it affects both revenue and buyer behavior. The retail pricing strategy allows Pizza Pan to charge a price that is lower than the competition, in order to promote the frequent sales since the market of the demand of suppliers and consumers are elastic. Customers are price sensitive and the quantity demanded will increase significantly as price decline. Therefore, several sales promotions and coupons will be used to lower the price below those competitors. For example, Pizza Pan is offering free pizza on purchase on two pizzas on special occasions like Chinese New Year, Deepavli or Raya holidays etc†¦ The high or low pricing strategy has several advantages. Firstly, pricing strategy will help to segment the market. Different groups of customers are willing to pay different prices for the same product. Pizza Pan is enabling to sell â€Å"The Deluxe Plus† to the consumers who are â€Å"first-come-firstserve† with economical price. Customers will be able to try something new when they purchase â€Å"The Deluxe Plus† and this exciting experience may bring those customers back to purchase other products. The main theme that will be used to promote â€Å"The Deluxe Plus† is youth. Since Life brand of tomato, chili or BBQ sauce is becoming the non-substitute items for Pizza, therefore it will be included in promotions like KFC. The main promotion will be a coupon to purchase â€Å"The Deluxe Plus† and receive a bottle of sauces which includes many favors. The objectives of this promotion are to introduce a new product, stimulate demand, change the short-term behavior of the customers; This promotion will be distributed mainly by mail, but also by fliers on college campuses or supermarket malls in order to reach the target market. â€Å"The Deluxe Plus† will be published in the newspapers or magazines that are popular with the target market such as STAR, New Straits Times, Woman weekly, Apartments post box and Seventeen. Although advertisements are not cheap, Pizza Pan is an Australian company who is preparing the financial resources to advertise. The young people will then eat â€Å"The Deluxe Plus† with their favor sauces. There will also the teaser banners will be bought to be displayed on bus stops, lampposts or even the Billboard announcements will be placed wherever on the highways for the travelers to notice it. Thu, the advertisements campaign can create awareness of the new product in the target markets. ? In order to develop appropriate competitive marketing strategies for Pizza Pan, Pizza Pan has tough competitors such as Pizza Hutt, Dominos, Barista, Papa John’s, Subway and many others. Hence, there are several competitive marketing strategies that are developed in order to compete with them. Our main intention is to be overall cost leadership, for offer lowest price to the consumer. We are also planning to practice differentiation by offering products with unique customers benefit or features which is not available from the competitive offerings. For instance the â€Å"The Deluxe Plus† which is a health concern product. We want to create a unique selling proposition that gives a real competitive edge Pizza Pan’s business growth strategy starts with a strong competitive positioning strategy in the marketplace there will discounts offered as a part of a grand opening campaign. Moreover we should watch on over competitor’s strategies too whatever they apply for their product we could plan for it too. Such as Pizza Hutt is offering buy one get one free so pizza pan could work on that too. Then, product leadership is also another strategy as we aim in leading in frozen pizza In Malaysia. Hence, before leading in we have to enter the new global markets; we also intend to create a local partnership with Malaysian businessman. For example, Pan Pizza that originated from Australian company would identify local partners in Malaysia like share holders in food industries so that it will be easier for them to markets the new variety products in Malaysia. This is because local partners know on how to attract their country people and to bring these products to customers as they can receive a good response. Another marketing strategy would be balancing customers and competitor orientations. In specific, we focus on being market centered company. This actually focuses more on customer’s development in designing strategy. Whereby strategies that can increase products availability and promotion in existing markets. To enter new global markets, the we would make a sponsorship within targeted countries. For example Pizza Hut is an American restaurant chain International franchise having their store locations in Malaysia and they achieve their goals and objective of their company like sponsoring shirt for English football club or become a part time sponsor of Galaxy M. Thus, we would also sponsor for Malaysian tennis or squash team during tournament. Finally, a small-scale trial can be a good way of testing a marketing strategy without committing to excessive cost. Whereby, a SWOT analysis would be carried out that includes strength, weakness, opportunities, threats. As for strengths, Pizza Pan is known for personal and flexible customers and service, depth industry experience, creative yet practical product designer, the use of highly flexible and efficient utilizing direct customer’s sales and distribution, varied menu items for broad appeal, high/consistent quality, and strong advertising marketing promotion. Then, weaknesses of lack of an established reputation of frozen Pizza in Malaysia, In conclude, promotion methods used by Pizza Pan tend to create product awareness amongst its new consumer in frozen pizza market. As mentioned earlier segment of the market that we have targeted is a very diverse group whereby promotion of the product has to be done in a very diversify style and unique. It is also believed that â€Å"The Deluxe Plus† will bring Pizza Pan a great success by using effective marketing mix strategy which may even consume high cost in its promotional campaigns but, however we strongly believe that, our potential product will cover the cost and gain maximum profit. http://en. wikipedia. org/wiki/Demographics_of_Malaysia http://www. pizzapanonline. com/ http://en. wikipedia. org/wiki/Pizza_Pan http://www. marketingteacher. com/lesson_marketing_mix. htm http://www. markedbyteachers. com/catalogsearch/result/index/? http://in_defense_of_frozen_foods_9907348. html http://www. quickmba. com/marketing/mix/ Uk marketing uni. Kotler & keller,(2006),marketing management.