Jeanne Lewis at Steples, INC free essay sample

A half year from now, on February 1, 1998, Jeanne Lewis (HBS ’92) would turn into the senior VP of showcasing at Staples, Inc. (Staples), an across the nation office supplies superstore. Following 10 months working next to each other with Todd Krasnow, the current official VP of advertising, Lewis was getting comfortable with the division. Her underlying evaluation drove her to think about whether the department’s working style was fit to developing serious real factors. As Krasnow’s beneficiary clear, Lewis needed to be engaged with forming the department’s needs for the up and coming year. The vital arranging process customarily started around this time in August, and Lewis thought about whether an opportunity to begin making a move had shown up. Up to this point, 1997 had been a difficult year for the organization: the Federal Trade Commission had tested Staples’ proposed merger with Office Depot, and the two organizations had as of late deserted 10 months of merger endeavors. Around then, Chairman and CEO Tom Stemberg reaffirmed his dedication that Staples would develop from a $5 billion organization to a $10 billion organization by the turn of the century. We will compose a custom article test on Jeanne Lewis at Steples, INC or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Staples not just needed to develop greater, it additionally needed to develop better, as examiners had gotten acclimated with the company’s 14 back to back quarters of income per-share development in overabundance of 30%. The topic of the up and coming year was twofold: solid development and increasingly viable execution. tC Lewis accepted that Stemberg’s profession to search for the â€Å"silver lining† in the bombed merger and to acknowledge the exercises of the merger could fill in as a source of inspiration for the advertising office. Showcasing, which filled in as both an engineer and driver of the brand, would assume a basic job in Staples’ proceeded with progress. Lewis realized that Staples could endure just on the off chance that it was set up to dispose of old fashioned thoughts and supplant them with new onesâ€a way of thinking shared by Krasnow. Be that as it may, Lewis likewise realized that it could be alarming to surrender the thoughts that had made the organization effective. Moreover, the showcasing staff was justifiably fearful about Krasnow’s arranged flight, and many were at that point grieving his misfortune. Lewis clarified: No While the merger interruptions were going on, things that perhaps ought to have been managed, weren’t. Presently, I needed to clarify that a renewed individual was going ahead board around there, and make sense of how we could return to business. We expected to pull together on building our business, since it was as serious as could be, and we had lost two or three beats in a couple of promoting regions while occupied with the merger. We were at a defining moment in the showcasing division, instead of being long past it. As a result of the conversion of outside occasions just as our own inward multifaceted nature, in the event that we didn’t change, at that point I was concerned it would begin to show in the end in deals. Do Research Associate Jennifer M. Suesse arranged this case under the oversight of Professor Linda A. Slope as the reason for class conversation instead of to delineate either compelling or ineffectual treatment of an authoritative circumstance. It is an abbreviated variant of a previous case, â€Å"Jeanne Lewis at Staples, Inc. (A),† HBS No. 499-041, arranged by Research Associate Kristin C. Doughty under the management of Professor Linda A. Slope. A few names have been camouflaged. Copyright  © 2000 by the President and Fellows of Harvard College. To arrange duplicates or solicitation authorization to replicate materials, call 1-800-545-7685, compose Harvard Business School Publishing, Boston, MA 02163, or go to http://www. hbsp. harvard. edu. No piece of this distribution might be replicated, put away in a recovery framework, utilized in a spreadsheet, or transmitted in any structure or by any meansâ€electronic, mechanical, copying, recording, or otherwiseâ€without the consent of Harvard Business School. 1 This record is approved for utilize just by Harutyun Gevorgyan at HE OTHER until November 2014. Duplicating or posting is an encroachment of copyright. [emailprotected] harvard. edu or 617. 783. 7860. 400-065 Jeanne Lewis at Staples, Inc. (An) (Abridged) rP os t Lewis knew the showcasing department’s job in guaranteeing achievement was twofold: keeping up the fragile harmony between meeting momentary budgetary targets with proper special strategies and building client dedication and maintenance with a successful advertising methodology; and exploring approaches to use Staples’ mark and expand its establishment. She additionally had explicit inquiries concerning a portion of the department’s structures, frameworks, and staffing. She was anxious to begin, yet perceived the dangers of doing excessively, excessively quick: operation yo My style is that I need things to happen rapidly. At the point when I see thingsâ€either another difficult somebody has never needed to make sense of, or where they’ve simply had an alternate feeling of timingâ€I bounce in and state, â€Å"here’s the best approach to do it,† and that gets change going rapidly. Yet, that could constrain my capacity to work across and with the association. I could wind up investing an excessive amount of energy overseeing down and insufficient time making more extensive, progressively sweeping effect by overseeing over the association also. Staples’ Background (1985-1991)1 tC In 1985, Tom Stemberg (HBS ’73), known for his promoting shrewd and advancements in the sullen general store industry (as VP of deals at Star Market, and leader of First National Supermarket), spearheaded the idea of the workplace supplies superstore. A â€Å"Toys ‘R’ Us† of office supplies, â€Å"Staples, the Office Superstore† would â€Å"provide fulfillment, comfort, educated help just as appealing prices†¦ covering everything from espresso to PC software† for the private venture client. 2 Initial client research demonstrated that most independent companies didn't follow their all out uses for office items intently, nor were they mindful that they were paying on normal 40% more for them than huge organizations. To convey the reserve funds and expanded comfort of its better approach for securing office supplies, Staples’ the board was set up to put vigorously in advertising. Staples’ message would underscore limits and accommodation, leaving clients â€Å"free from the hassles† of managing long queues, request structures, and numerous providers. No For the significant job of chief of advertising, Stemberg employed Todd Krasnow, a 28-year-old HBS graduate who had worked in promoting at Star Market with Stemberg’s new VP of activities. In the good 'ol days, Stemberg’s group of five (himself, Krasnow, CFO, VP of activities, VP of marketing) each had their own essential circles of obligation, yet they all worked intently together, doing whatever it took to take care of business. They started the mornings with a 7:00 o’clock meeting, reconvened for a working lunch, and for the most part worked through the night until 10:00 o’clock. They worked through basically every choice together, at an early stage building up the control to back up their â€Å"intuitions† with hard information. Krasnow’s hopefulness, excellent commitment, and â€Å"big picture† point of view regularly helped keep even the most warmed discussions considerable, as opposed to individual. Do The field-tested strategy submitted the Staples group to opening 26 stores in five years. The principal new store opened on May 1, 1986, in Brighton, Massachusetts, and was trailed by a second in close by Woburn in November. The workplace superstore idea immediately got on with the two clients and different business people. The Staples group concentrated their endeavors on building a Northeast establishment to debilitate contenders and make it savvy to promote in that significant expense area; 1 Staples foundation was accumulated from these sources: â€Å"Staples in 1995,† HBS No. 795-158; â€Å"Staples, Inc. ,† HBS No. 593-034; â€Å"Staples (A), (B), and (C),† HBS Nos. 898-157, 898-158, 898-159; Thomas G. Stemberg, Staples for Success: From Business Plan to Billion-Dollar Business in Just a Decade (Santa Monica, CA: Knowledge Exchange, 1996). 2 The â€Å"Staples: the Office Superstore† field-tested strategy was distributed to a limited extent as â€Å"Staples (B),† HBS No. 898-158. 2 This record is approved for utilize just by Harutyun Gevorgyan at HE OTHER until November 2014. Duplicating or posting is an encroachment of copyright. [emailprotected] harvard. edu or 617. 783. 7860. Jeanne Lewis at Staples, Inc. (An) (Abridged) 400-065 rP os t copycatting was regular practice in retailing, and second movers frequently got better terms from financial specialists and providers than pioneers. Office Depot opened its first store in Florida in October, and inside year and a half, 19 different contenders had developed. For the following quite a while, Staples and its two primary opponents, Office Depot and Office Max, gathered their endeavors in geologically particular regions. Be that as it may, before long Staples needed to battle with an a lot more extensive serious set, including sagacious retailers who were not customary office providers, for example, Wal-Mart, Best Buy, and CVS. These contenders regularly had altogether progressively cash-flow to contribute and some offered lower costs than Staples. operation yo Krasnow’s commitment to Staples’ showcasing achievement was all around recognized. One official portrayed it in this manner: â€Å"With his immense experience, Todd forced the promoting office to leave his head and his gut. † time and again, Krasnow and his group had the option to â€Å"save the organization. † For instance, when just 20 clients came in to Staples on their first day of business, Krasnow came up wi

Freeman Asia Essay Example For Students

Freeman Asia Essay AsiaAsia is the biggest of the considerable number of landmasses and incorporates inside its restricts a zone of 17,159,995 sq mi, or about 33% of the universes absolute land surface and most of the Eurasian land mass. The outskirt between Europe is customarily drawn as a fanciful crisscross line going down the spine of the Ural Mountains and through the Caspian Sea, Caucasus Mountains, and Black Sea. The limit separating Asia and Africa is commonly positioned along the Suez Canal, and the limit among Asia and Australasia is typically positioned between the island of New Guinea and Australia. Asia is by a wide margin the most crowded of the considerable number of mainlands, with an expected populace in 1992 of 3,275,200,000, or over 60% of the universes absolute populace. The populace is, nonetheless, different and isolated by language, race, religion, governmental issues, financial matters, and social birthplaces into a complex social mosaic. The countries of Asia are normally gathered into five fundamental geological and political-social regions: 1. Southwest Asia, which incorporates Afghanistan, Armenia, Azerbaijan, Bahrain, Cyprus, Georgia, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, United Arab Emirates, and Yemen, in addition to Asian Turkey and Egypt east of the Suez Canal (Sinai Peninsula). 2. South Asia, which incorporates Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka (some time ago Ceylon). 3. East Asia, which incorporates the greater part of the Peoples Republic of China, Japan, North Korea (Democratic Peoples Republic of Korea), South Korea (Republic of Korea), and Taiwan (Republic of China). 4. Southeast Asia, which incorporates Brunei, Burma (Myanmar), Indonesia, Kampuchea (Cambodia), Laos, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. 5. Focal and North Asia, which incorporates Kazakhstan, Kyrgyzstan, Mongolia, Tajikistan, Turkmenistan, and Uzbekistan, in addition to Asian Russia (Siberia) and three of the five self-governing areas of China (Inner Mongolia, Sinkiang-Uighur, Tibet)LAND AND

How to Start Your Business during College

How to Start Your Business during College Facebook. Microsoft. Google. Dell. What do these names have in common, aside from being some of the most recognizable brand and business names in the world?They were all started by their respective founders when they were still in college. Granted, some of them may not have originally started out as a business, but that was eventually where it led.This just goes to show that starting a business is not limited only to those who have already graduated from college, armed with business degrees and lots and lots of funding available to them. Even college students can become entrepreneurs, and be roaring successes at it, too! © Shutterstock.com | dotshockIn this article, you will learn about 1) when it is the right time to start a business, 2) reasons for starting a business while in college, 3) how to start a business during college, 4) useful tips for college entrepreneurs, and 5) examples of businesses started by college entrepreneurs.STARTING A BUSINESSWhen is the right time to start a business? And what, exactly, are the resources and materials that you need to get one off the ground?We’ve heard them all before: in order to start a business, you have to have an idea â€" and not just any idea, mind you, but a brilliant and a feasible business idea. It should have been proven viable by various tests and analyses, specifically in terms of profitability and growth.Next, you have to draw up a business plan, which will definitely come in handy when you are short of personal funds for the starting capital. You need to convince banks, lending institutions, potential investors and other possible funding so urces to provide the funding you need for your business, so you have to make your business proposal very attractive and convincing, while staying realistic.For many, the toughest part of starting a business would be seeking start-up financing. In fact, every day, we hear of individuals and even established companies getting turned down when they apply for financing in banks and financial institutions. This is truly disheartening news, because if they are turned down, how could a college student expect to have a better shot at it?This is one of the many reasons why most people are under the perception that it would be better to be done with college before you even think of starting your own business. It is probably their cautious nature coming into play in these instances, but what if you have a truly brilliant business idea, one that you are absolutely sure will make it big? What if you are 100% sure that your idea will become the next Microsoft, or the one that will make Google fal l to its knees? Should you wait until you are done with college, or should you strike while the iron is hot, so to speak?If you are smart and have that competitive entrepreneurial spirit, you’ll know the answer to that.REASONS FOR STARTING A BUSINESS WHILE IN COLLEGEThere is no age limit when it comes to those who are setting up a business. When you were still in primary school, you probably made lemonade and sold them outside your house during summer. That is already a business, albeit on a smaller scale. If you can already do that at such a young age, what’s to stop you from doing it later in life, even when you are still in college?Here are some of the reasons why it is a good idea to start a business while still in college.College students are more flexible. According to Sean Branagan from the Syracuse University’s Newhouse School’s Center for Digital Media Entrepreneurship, college students have “less to lose”. While starting a business, they can survive on very lim ited resources â€" eating ramen noodles and living on a couch.College students can take the hard hits. Taking risks is essentially part of the college culture, and college kids are more thick-skinned, so even if their company fails, it’s all right because, at least, they got the experience which they can use in later business endeavors.It’s best to start early, and college is definitely early enough. The road to a successful business may be long or short â€" no one never really knows. However, one thing is for sure: the early bird catches the worm. If you start out early enough, say, in college, there will be plenty of time to apply everything that you have learned in building a bigger, better and more successful business in the future. It is also a great time to build connections and establish networks, which are sure to come in handy in future business projects.College kids are more in touch with the present. They are more attuned to the current beats, be it in culture, pop cu lture, and technology. Thus, they are in the best position to put themselves in the shoes of their target customers.HOW TO START A BUSINESS DURING COLLEGEIf you decide to set up a business while you’re still in college, you have to be prepared for a busy time ahead. After all, you will be juggling your studies and your entrepreneurial plans. It is definitely going to be tricky, yes, but not impossible.You already have the idea. What should you do to start your business?1. Start Planning.Planning is the first step to every venture, because this is where you will have to map out everything.Research. Expect to put in a lot of hours into doing research, particularly on the industry that your business is entering. You also have to read up a lot on business models, especially those that share similarities with your business idea.When looking into business models, do not just focus on the successful ones. Pay just as much attention to the unsuccessful business models, so you will know wh at to avoid.Resources. Identify the resources available to you as a student. Do you have enough money or savings to fund your business? Are the tools that you will need for your business’ operations readily available? Doing this will also help you refine your business plan, especially when you draw up a budget and think of a figure to ask for when you seek funding for your business.Reinforcements. There are several excellent business planning software and applications specifically designed for students that are now readily available. While it is true that they may cost a bit, consider them to be one of your initial investments.2. Consider Finances.In any business, expect costs to be incurred, if not for overhead, then for startup costs.Detail expected costs. Make a list of all the costs that you expect to incur when starting, and classify the costs into two groups: regular costs or expenses and startup costs. Regular expenses include those costs needed for the operations of the bu siness, such as rental fees and utilities costs and labor costs, if you are hiring other people. Startup costs, on the other hand, include fees that are required for the business to formally start its operations, such as registration fees and accreditation fees, if needed.Listing these down will give you more than a rough idea how much capital you will need. If you have savings and you are able to cover the amount, good for you. However, not all college students come with ready funding, so they have to seek for funds elsewhere.Seek financing. What are the financing options available to college students? You would probably think there isn’t really much, because lending institutions generally prefer employed individuals or those that already have a steady income to lend their money to. In short, they want a sure bet, and college kids do not really make that cut, at least, to their eyes.Fortunately, aspiring college entrepreneurs have chances in obtaining outside financing aside, of course, from getting part-time jobs.Investment and/or personal loans from family members and friends.Small business loans aimed specifically for small businesses and startups.Grant programs aimed at aspiring and young entrepreneurs.3. Get on to marketing.The next order of business is to get clients or customers. This involves flexing your marketing muscles.Market analysis. Being a college student does not exempt you from conducting market studies and analysis. You should already know what your target market is, who your potential customers are, and how you can reach them.Students in college are actually in the best place to perform a market study. They have their friends and classmates to act as respondents or test cases. If they need advice, they can readily approach their professors and instructors. For reading and research materials, the university or college library has an abundance of these resources.Use channels available to you. College kids â€" and entrepreneurs, in general â€" should consider themselves lucky to be setting up businesses in this day and age. The internet has certainly made it much easier and quicker to reach target markets and niches. When done right, online or internet marketing can be what will get your business out there, and will bring in the customers and their precious dollars.You are your best marketer. The best marketing tool, despite the many marketing tools out there, remains to be word-of-mouth. And the best person to start that is you, the owner of the business. Start the ball rolling with a good word here and there, and let them pass it on to others as recommendations or suggestions.4. Monitor and maintain.Even when you have already successfully started your business, and the profits are coming in, you should not let down your guard. In college or not, you are still vulnerable to the same challenges and threats as other business people. In fact, starting the business is only the tip of the iceberg. The hard part is just be ginning.Be vigilant. Be watchful, be alert, and always keep pace with how your business is going. This is probably going to be difficult as you are also trying to get through college, but with proper time management, scheduling and planning, you’ll be able to pull it off.Share the load. No man is an island. If you will notice, the biggest success stories of college-students-turned-business-moguls had at least two people working together, pooling their resources towards starting and running a business. If you can enlist a peer, a friend, or even an acquaintance with the same interest, then do so.Continue studying business. If there are seminars, workshops or even short lectures on small business, management or any relevant subject that will be of help to you as a business owner and manager, grab the opportunity.USEFUL TIPS FOR COLLEGE ENTREPRENEURSBrainstorm whenever and wherever you can. Talk and flush out ideas with friends at the cafeteria, with classmates at the benches or unde r the tree, or with your roommates. You’ll be amazed at what you can come up with when randomly talking with them.If you can, align your business with your course or degree, or vice versa. It is to your advantage if you are starting a business that is directly related to the degree or courses you are taking. For example, you are studying computer programming, and you are thinking of developing an application as your business. Or it could be the other way around. You have an idea for a business and, even if you think you have the basics down pat, you are also aware that there are still a lot more to learn. If you still have time to spare to take extra courses, then do so, but make sure you take the right courses. For example, you are starting a business that is retail-oriented, and so you can take a marketing course or additional entrepreneurship courses. In some cases, you can opt to take them as additional credits, or as summer courses.Be on the lookout for kindred spirits. Two h eads are better than one, and you would have greater chances of making a success of your business if you have someone to share the load with. Always be attentive. You never know, your business partner in the future may be seated right in front of you.Seek a mentor. Is there someone that you truly respect at the university, one that you are absolutely sure will be able to share lessons and ideas that will help you as you start and run your business? It could be a professor, or a teaching assistant who has helped you out in the past. If your school has a mentoring program, you may also find your mentor among them. The purpose of a mentor is to guide and inspire you. Setting up and running a business is not easy, and it is bound to take a toll on you if not physically, then emotionally. You need someone to keep you on the straight and constantly push you in the right direction.Take on internships. The beauty of internships is that they give you firsthand experience of the real world. Y ou will land smack in the middle of a working environment, and you will get more than a taste of how things really work. Take on as many internships as you want, especially those that are going to have similarities with the business you are going to start. This will give you a better understanding and enable you to form expectations of your business.Seek protection. How many times have you heard of incidents where college students sue other people for allegedly stealing their business ideas? This is one of the things that most college kids overlook. They have to make sure that they register their intellectual property with patents, copyrights or trademarks. This will save them a whole lot of trouble and headache in case the business booms and becomes huge in the future.Don’t give up too easily. So your first business venture was a bust. That’s all right. You still have other ideas up your sleeve anyway. Even the most successful entrepreneurs today had some false starts and early failures of their own. Take whatever business lesson you can get from those failed attempts and turn them around to something useful when it comes to your future business ventures.EXAMPLES OF BUSINESSES STARTED BY COLLEGE ENTREPRENEURSMark Zuckerberg was a college sophomore in Harvard when he started a dating website, which evolved into the social network giant the world now uses as Facebook.Also in Harvard, Bill Gates and Paul Allen’s long-time friendship resulted to the start of Microsoft while they were still in college.The beginnings of WordPress can be traced to the University of Houston, where freshman Matt Mullenweg joined forces with co-founders Michel Valdrigh and Mike Little.Michael Dell did things differently; he took computer stock parts and built customized computer systems. He then sold these custom computer systems, setting up shop at his dorm room and calling it PCs Limited. Less than a year later, he received more funding to grow the business to what we now know as DELL.Here are three other examples of successful businesses by entrepreneurs who were still in college.Insomnia Cookies â€" Cram sessions during his junior year at the University of Pennsylvania meant Seth Berkowitz had to contend with hunger pangs in the middle of the night. Therefore, he decided to bake cookies inside his dorm room to battle these hunger attacks. What used to be a personal, for-his-stomach-only cookie operation became a business when other students started ordering cookies from him. Berkowitz then aptly named it “Insomnia Cookies”. Today, Insomnia Cookies has more than 70 locations, accepts online orders, and delivers to anybody and anywhere, not just students craving a late-night snack on exam season.Lingt Language â€" This website that utilizes an online classroom format to cater to those who want to learn a foreign language to have classes or sessions with foreign language teachers was actually started by three students of the Massachusetts Institute of Technology who were looking for a tool that will prepare them for their period of study in China. Their need, as well as that of their professors and classmates, prompted them to come up with a foreign language tool, which they also tested on teachers, students and other language schools and classrooms before finally launching it to the public.Simply Splendid Donuts â€" Presently, the Simply Splendid Donuts chain consists of three stores, and it is set to open more in the months to come. The founder of this business was a senior at the University of Houston, Danny Klam. He was working to earn a double-major in marketing and entrepreneurship, and it’s safe to say that he is on the right track, both in his studies and his business venture.

Birthstones - 9275 Words

Birth Stones The first association of a special gem with each month was recorded in the Bible, in Exodus 28 and 39. An original breastplate of the High Priest of the Hebrews was said to be made by Moses in 1250 BC, according to instructions he received during 40 days in the mountains. The 12 gems in the breastplate were later linked with the signs of the zodiac, and later still associated with the months in the year. Different cultures have different lists. Jewelers’ lists are often inconsistent. Unless you’re a geologist, the terminology of birthstones may be a bit confusing. So here’s a quick primer on birthstone terms. Minerals are made of inorganic materials (substances that were never alive), whose atoms are arranged in a regular†¦show more content†¦When heated to 400 or 500 degrees Celsius, an amethyst’s color changes to a brownish-yellow or red. Under some circumstances, the stones can turn green when heated. Heat may even transform an amethyst into a naturally-rare mineral called citrine. And even without heating, the violet color of an amethyst may fade over time. Commercial sources of amethyst are Brazil and Uruguay; while in the U.S., most amethyst is found in Arizona and North Carolina. The amethyst has a rich history of lore and legend. It can be traced back as far as 25,000 years ago in France, where it was used as a decorative stone by prehistoric humans. It has also been found among the remains of Neolithic man. It’s said that the signet ring worn by Cleopatra was an amethyst, engraved with the figure of Mithras, a Persian deity symbolizing the Divine Idea, Source of Light and Life. It is also said to be the stone of Saint Valentine, who wore an amethyst engraved with the figure of his assistant, Cupid. Saint Valentine’s Day is still observed in February. The word amethyst comes from the Greek word â€Å"amethystos† meaning â€Å"not drunk,† and was believed to prevent its wearers from intoxication. The following is a story from Greco-Roman mythology, as quoted from Birthstones by Willard Heaps: â€Å"Bacchus, the god of wine in classical mythology, was offended by Diana the huntress. Determined on revenge, he declared that the first person he met as he went through the forest wouldShow MoreRelatedEssay about Birthstones Have Been Around Since Prehistoric Times1024 Words   |  5 PagesBirthstones have been around since prehistoric times.birthstone and in those days were believed to have some magical force that could prevent the owner or wearer of the gemstone. These birthstones were traditionally related to the Zodiac. However, current birthstones are linked to calendar months, and every month has its proprietary unique birthstone, with its own story properties. 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The stone melts into my hands and swirls up across my arms in intricate spirals, up my neck as it comes together onceRead MoreThe Scarlet Letter By Nathaniel Hawthorne1574 Words   |  7 Pages in this month of June, with its delicate gems, which might be imagined to offer their fragrance and fragile beauty to the prisoner as he went in, and to the condemned criminal as he came forth to his doom† (41). It is worth noting that June’s birthstones consist of alexandrite and pearl, and its birth flowers are honeysuckle and rose, which suggests the meaning to why Pearl is named the way she is, as well as why the rose is a prominent theme throughout the story. By stating that the rose-bush is

Fahrenheit 451 in Today’s World Essay - 1351 Words

Fahrenheit 451 in Today’s World In the novel, Fahrenheit 451 by Ray Bradbury, the author creates a picture of a society that resembles our present-day society in a variety of ways. Although a society in which government has total control over its citizens seems to be a little extreme, there are definitely clues that can be seen today that suggest that we are headed in the same direction. Some of the resemblances between the society in Fahrenheit 451 and our society today are the governments’ hypocrisy, the gullibility of the citizens who fully support the government, and the fact that books are becoming rather extinct due to advances in modern technology.†¦show more content†¦But Bin Laden, the object of the military campaign in Afghanistan, remained at large.† Many promises were made by the government that this terrorist would be found in no time. However, instead of finding their enemy, the government ended up killing several civilians in Afghanistan and Iraq just to make it look like as if they were working hard on their mission. What is even harder to believe is the fact that nearly seven years after the World Trade Center attacks, millions of civilians have been killed, but Osama has yet to be found. Yet another instance whereby the government’s hypocrisy has been displayed is when the Bush Administration declared war on Iraq, about five years ago. Matt Matusek, in an article entitled Purpose of Iraq war murky to Americans, wrote: â€Å"The plan was to invade Iraq and capture Saddam Hussein so he couldnt use his weapons of mass destruction on any other nation. The United States also wanted to sever Husseins ties to Al-Qaeda and Osama bin Laden. Then, we were to get our troops back home as soon as possible.† However, five years into the war, it can clearly be seen that the government’s initial goal was to get oil from Iraq, but used Saddam as an excuse to engage in war (Matusek). Today, more and more people, just like Montag, are starting to analyze the government’s actions and take a strong stand against them. In the novel, majority of theShow MoreRelatedThe Frightening Future: Farenheit 451 Essay856 Words   |  4 Pagesrelated to this idea of ethics in that people in today’s society who are wrong are trapped in the cave while the people living in â€Å"reality† are the people that are right. 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The overall message of the book is that censorship is not beneficial to society, and that it could cause great harm to one’s intelligence and socialRead MoreFahrenheit 451 By Ray Bradbury1487 Words   |  6 Pages Society can become dangerous when the government is in control of our lives. No one reads books, technology is minimizing relationships, and people don’t appreciate the outdoors as much anymore, the main character in Fahrenheit 451 begins to disregard the rules that the society has made. One person is able to change the way of a society by being willing to change and think for themselves. Bradbury is trying to predict and warn us on the dangers that are ahead if we keep continuing to rely on technologyRead MoreFahrenheit 451 Technology Essay1611 Words   |  7 Pagesconversation dies, dragging intelligent thoughts into the ground with it. From â€Å"Seashell Radio† sets and Spotify on Bluetooth to the story-telling power that television strips away from literature, Bradbury looks more than 64 years into the future in Fahrenheit 451 to predict the fatal outcome of the technology-infested intelligence, or the lack thereof. The invention of TV, Radio, headphones, iPods, and much more, along with a rapidly increasing gain of access to technology has created a civilization thatRead MoreFahrenheit 451 Comparison Essay1185 Words   |  5 PagesFahrenheit 451 Ray Bradbury’s Prediction of the Future TREVOR YOUNG Fahrenheit 451 is a dystopian novel written by Ray Bradbury that depicts a futuristic American society where books are banned and independent thought is persecuted. Bradbury uses his imagination to take a hard look at a world consumed by technology, and he presents predictions about pleasure, violence and anti-intellectualism that are alarmingly similar to the modern American society. Notably, in both societies people findRead MoreThemes of Mental, Emotional and Genealogical Equality in Fahrenheit 451932 Words   |  4 Pageslikeness presented in different ways. In The Giver, it presents a world without color or choices: mental equality. In the movie Equilibrium, it ponders a world where people cannot feel: emotional equality. Lastly, in the graphic novel V for Vendetta, it reflects an England without racial diversity: genealogical equality. In Fahrenheit 451, all of the above equalities have come to be but not through government control. No, in Fahrenheit, the people have disint egrated down to this level of complete mentalRead MoreTechnology And Technology In Ray Bradburys Fahrenheit 451884 Words   |  4 PagesFahrenheit 451 was written almost 50 years ago in 1953 by Ray Bradbury and yet it has still caused a great debate in our society today, two of these major discussion is very well used in our society the twenty century. One of these debates is Technology, technology was one of the major causes of the burning of books in 451 and how people in the society start depending on technology to survive. The second is violence, violence has played so much role in 451 and yet the society was clueless about what’sRead MoreRay Bradburys Fahrenheit 451: A World Without Books1095 Words   |  5 Pagesâ€Å"There is more than one way to burn a book. And the world is full of people running about with lit matches† (Wikiquote, â€Å"Ray Bradbury†). Author Ray Bradbury made this observation in 1979 and his thought has only become more true as tim e has gone on. Bradbury warns of the possibility of this happening in his novel, Fahrenheit 451. The message of Fahrenheit 451 is more important than ever because today’s book editors, movie critics, and plays have intentionally and unintentionally removed Bradbury’sRead MoreThe Dystopian Themes Of Fahrenheit 4511372 Words   |  6 PagesEven though Fahrenheit 451 was written over 50 years ago many of the dystopian elements Bradbury applied to his story also apply to our current society. A large portion of today’s world is in a dystopian state such as North Korea, Sierra Leone, Chad and even Disneyland shows dystopian characteristics. The citizens that live in North Korea believe that they are in a utopian state, they worship their leader as a God, have a bureaucratic control and also propaganda control. Four dystopian themes inRead MoreThe Wave And Fahrenheit 451972 Words   |  4 PagesPower can be a hazardous undertaking. The Wave and Fahrenheit 451 are bo th books that also shows that when you give one person the authority over everyone and everyone else is seen as equal, then no one will have their own thoughts. Fahrenheit 451 also shows just how dangerous power can be. The two books may seem improbable of ever happening in today’s world but, they might be closer than you thought. The instability of social dominance is abundantly clear in both these books. The Wave clearly shows

Music and why it should be used in schools Free Essays

Music is a form of art. It is used daily in many parts of the world, different kinds for everyone. It improves focus, gives students a better mood and it helps pass the time. We will write a custom essay sample on Music and why it should be used in schools or any similar topic only for you Order Now Even though it may create an antisocial environment listening to music with headphones in classes has more good outcomes then bad. Students minds wander, No matter what. But personally when I am listening to music and working I’m more concentrated and I work faster. A wandering mind is unhappy, most of that time it is spent focusing on the inadequacy of life; music brings you back to the present. In your classes you need to focus. And what better way to do that then when listening to music? Though it has been proven that â€Å"some students can study effectively with music playing, while others are distracted by any outside stimulus†. You would find that more students can listen and study at the same time then people that cannot study with music playing in the background. â€Å"It breaks you out of Just thinking one way,† said Dry. Teresa Leslie, an assistant professor in the music therapy program at the University of Miami. In biological terms melodious sounds help encourage the release of dopamine in the reward area of the brain, as would eating a delicacy, looking at something appealing or smelling a pleasant aroma† said Dry. Amid Sod. That being said listening to music in the classrooms would bring a positive vibe to students as dopamine releases â€Å"good† feelings. Students who are in a better mood give the teachers they are with a better attitude, meaning that they do not deal with kids who are in a bad mood due to the fact that the dopamine did not release Into he reward section of the brain. When students have a good attitude they are more than likely to learn better. And If students learn better they will get a better grade. When students listen to music In class It passes time faster and then they will not be rushing to finish before the bell rings to go to their next class. Cons of listening to music with headphones In class are equally Important to the pros of using headphones In class. One of the cons being that It may create an antisocial classroom environment with everyone listening to their music and not participating tit their peers as often as they would If they did not use headphones. Another con would be subliminal messages In songs that the kids are unaware of, changing their way of thoughts about certain things. Also If an alarm or announcement were to go off the students would not be able to hear It as their music may be up to loud. As you can see listening to music with headphones In can benefit the students and teachers In their classroom environment, In both good and bad ways. Even If It’s for certain days of the week students should be given the chance to prove how they learn with USIA. I’m not saying that they need to listen to the music constantly because they still need to pay attention to lectures or presentations from others. And It should be Individually discussed between the student and teacher. So If It makes the loudest and most difficult student to teach be able to learn, why not try It? Music and why it should be used in schools By skeletally headphones in classes has more good outcomes then bad. Student’s minds wander, kids who are in a bad mood due to the fact that the dopamine did not release into than likely to learn better. And if students learn better they will get a better grade. When students listen to music in class it passes time faster and then they will not be music with headphones in class are equally important to the pros of using headphones in class. One of the cons being that it may create an antisocial classroom environment with everyone listening to their music and not participating with their peers as often as they would if they did not use headphones. Another con would be subliminal messages in songs that the kids are unaware of, changing their ay of thoughts about certain things. Also if an alarm or announcement were to go off the students would not be able to hear it as their music may be up to loud. As you can see listening to music with headphones in can benefit the students and teachers in their classroom environment, in both good and bad ways. Even if it’s for certain still need to pay attention to lectures or presentations from others. And it should be individually discussed between the student and teacher. So if it makes the loudest and most difficult student to teach be able to learn, why not try it? How to cite Music and why it should be used in schools, Papers

Marge Piercy Essay Example For Students

Marge Piercy Essay Young versus old. Death versus eternal life. The positive effects of societyspressure versus the negative. Marge Piercys Barbie Doll and DickSchneiders Youths Progress are a study in the themes mentionedabove. There are many obvious similarities in the chronological structure andirony of the two works. However, the reader will find that there are morethought-provoking contrasts than initially meet the eye. Not surprisingly, thepoems follow the natural course of chronological time: beginning to end, youngto old. Both poems unfold with birth, continue through the growing upyears, but do not surpass adulthood. The separation of stanzas in both worksindicates a new stage of life, though Piercy leaves the reader to guess theactual age of the girlchild in Barbie Doll. The reader will notethat a major theme of both poems is the long-term effect of outside pressure onthe subjects from birth. Piercy employs the stylistic device of irony throughoutthe entirety of her poem. It required the magic of puberty for a child topoint out the negative aspects of a physical body. A healthy, intelligent andstrong woman is compelled by society to bustle to and fro apologizing,apologizing for failing to mirror the image of the Barbie-like woman the worldseems to want. Though she attempts to defy these expectations by cutting off hergreat big nose and fat legs, in her death the woman is displayed inher casket, cosmetics painted on and a beautiful turned-up putty nose. Finally,she fits the mold cut for her by society. Our way of life has hardly changedsince a wheel first whetted a knife. While Youths Progresschronicles the growth of the subject with specific years and ages, BarbieDoll simply accounts for the passing of time in a story-tellers fashion ofmemories. Barbie Doll ends with the tragedy of a woman who, because shedidnt live up to the unrealistic standard created for her, resorts tosuicide. Youths Progress concludes with the exhortation of publicapproval and the sense of eternal life in exchange for submitting to theunofficial rules of social acceptance, eager to fit the mold. To some, theimmortalized life of Schneider is preferable to the tragic death of Piercysgirlchild Young versus old. Death versus eternal life. The positive effects ofsocietys pressure versus the negative. The course a life will take isultimately decided by the individual, the sum of his choices and reactions tothe cards dealt to him by Life. The choice is yours.BibliographyBowland, Eavan. Its a Womans World, 1982.

We Do Feet Essay Example

We Do Feet Essay We Do Feet is a specialist foot massage boutique aimed at offering its customers a chance to put their feet up, relax and be pampered, all at affordable prices. The warm, relaxing ambience of the boutiques is created through a combination of soothing music, calming aromas and serene natural surroundings. The company name and logo has been carefully considered, as this will become a major element for the branding of the boutiques and supplementary products. We will write a custom essay sample on We Do Feet specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on We Do Feet specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on We Do Feet specifically for you FOR ONLY $16.38 $13.9/page Hire Writer (This introduction will be on the leaflet.) Idea During the summer holidays I spent four weeks travelling Thailand with my family. There I noticed hundreds of foot reflexology shops full of European, American and Australian tourists. I had many foot massages myself when I was there and thoroughly enjoyed them. I thought to myself, what a great idea and opportunity it could be for me to open a chain of these in the UK, as I have never seen these before. But I knew I would have to act quickly to establish my business and brand first. Naturally the concept would have to be adapted to suit the UK lifestyle but the basic principle would be the same. Market research There are two main methods of market research: * Desk research/secondary research (uses data, or information, which already exists in printed form or computer files) * Primary research/field research (obtains original data or information, which did not exist before, from customers and other people) The primary data gained by field research is significant, because it is not available to any other businesses, unless they do their own research. Though, it is much more expensive than desk research and much more time consuming. When the information has been gathered, it has to be collated, and then analysed before any trends or information become evident. Secondary research is much easier and cheaper than primary research, because the data is already available and does not have to be gathered or analysed. But it is less valuable because it is often out of date and does not always cover the specific theme of study. This is mainly obtained using the Internet. For my coursework I believe it would be best to use a collaboration of the two types of market research available to me. With both types of market research I would almost definitely get the best indications to whether setting up a reflexology boutique would be successful. For my secondary research I used the Internet to find out where my competition was located, to do this I used the Yellow Pages web site (yell.com) to find out the name and addresses of the various treatment spas in postcode W1, as this is where I plan to open my first We Do Feet branch on Oxford Street. I used this information so I could visit my competitors and gather individual information about them. However I did not use secondary research to find out population counts as such, because Oxford Street, in Central London is swarmed with people throughout the year. This fact gives me no doubt that the business will be successful in this area. Competition There are many spa treatments that involve foot massage and reflexology. Even though there are already many, there is huge difference between these and mine. This means they are not direct competition as such but still include similar treatments. Because there is no walk in, float out concepts already, the spas are my closest competitors. My first chosen location of Oxford Street, is surrounded by many fitness and Spa treatment centres. I have done thorough research into the spas and have found many in this area. These include: Hypno 1st 305, Great Portland St Tel: 020 7255 1567 Champneys Piccadilly 21a, Piccadilly Tel: 020 7255 8000 Fitness First 15, Great Marlborough St Tel: 020 7287 8911 The Pilates Studio Ltd 116, Great Portland St Tel: 020 7636 2636 Alan Herdman Studios 17, Homer Row Tel: 020 7723 9953 Relax 65-67, Brewer St Tel: 020 7494 3333 Spa 2 88 ,Holles St Tel: 0207 409 0423 Location is very important for my business because if I was in an area, which already has many treatment centres there will be greater competition. I am going to geographically map these so you can see where your competitors are. I have done this in the appendix. When I visited my competitors I found you had to make an appointment sometimes days in advance. Then pay a high price of à ¯Ã‚ ¿Ã‚ ½45-à ¯Ã‚ ¿Ã‚ ½60, which is the average for a similar treatment. This is a waste of time and money. The idea of We Do Feet is the opposite. Most people would love the idea of a relaxing foot massage and we are offering exactly that. But instead of booking you just show up on impulse, you dont have to spend an hour or two it only takes 20 minutes and then you (float out) and pay a à ¯Ã‚ ¿Ã‚ ½10.50 treatment charge and any other purchases to the receptionist. Whilst not having the same concept as my competitors I will still use many of their better ideas. Whilst visiting them I noticed that many of them had aromatherapy burners to give off scents like lavender and lemon grass. This is an idea, which I am using also. They also had very serene surroundings using soothing music; I thought this was also appropriate. Selfridges Location Location of my competitors These are whom I consider as my competitors around Oxford Street. All of these competitors are in their own ways different, with varying prices, treatments and ambiences. I have rated these by using the process of brand mapping. This process can help describe a segment of the market, identify the product strengths and weaknesses, evaluate new concepts and identify your competition. I have prepared one to show this and rate where I will be on the map. Expensive Plain Environment Good Atmosphere Less Expensive KEY TO MAP Hypno 1st Yellow Champneys Piccadilly Orange Fitness First White The Pilates Studio Ltd Violet Alan Herdman Studios Green Relax Black Spa 2 Blue We Do Feet is the pink circle, which is the only company in the Southwest of the graph. This shows that we are different than the competitors. Hopefully the potential customers will recognise this and then take the quick, inexpensive, and most convenient experience, which is us. In order to understand how my foot massage concept could be best adapted for the UK I prepared a questionnaire, which would be primary research. From this I can rephrase and change certain questions to make my questionnaire work usefully and efficiently. My questionnaire will include Qualitative research. Qualitative research involves interviewing people to find out their views and opinions. Quantitative research involves carrying out numerical information. Qualitative research tends to be more time consuming and the answers are usually very individualistic. This is good to find out exactly what the demand could be but it is also bad in the sense it is far too time consuming and time is money. I wrote a questionnaire, which looked like this 1. Which Gender Are You? m f 2. What Is Your Age? 3. What Is Your Occupation? 4. What is your current income bracket per annum? 5. Do You Know What Reflexology Is? y n 6. Have You Ever Experienced A Foot Massage? y n 7. If Available Would You Like One? y n 8. Would You Be Prepared To Pay à ¯Ã‚ ¿Ã‚ ½10 for 20 mins? y n 9. Who Would You Prefer To Massage Your Feet? m f 10. If Drinks Were Offered During Your Massage Would You Like One? y n 11. Would You Be Interested In purchasing Some Foot Care Products? y n 12. Do You Live In London y n 13. What Magazines Do You Read Market Segment I went to the chosen location of Oxford Street and approached people who were in the market segment in which I am targeting. This is the part of the market in which groups of people with similar characteristics are linked and in this case the busy shoppers and businessmen and women in London. Most of these people in the market segment are of either social grade A, B or C1 that are the grades in which the socio-economic groupings are divided. By looking at the socio-economic groups you can see that most of the customers will be well off and would most likely be prepared to pay the price of ten pounds. Results / Analysis After two long days and 65 sets of results I headed home to analyse my results. I have found that the people that were shopping and walking through Oxford Street were mostly between the ages of 19 and 45. This gave me a very good indication of the particular market segment I am targeting. I already had a good idea of this however this was broader than I expected. I also calculated that 67% of these people were female. Looking at Question 3 I found that nearly more than half of these women were not working but were shopping. However most of the men I interviewed were working in London. Question 4 gave me an idea of the socio-economic group which I was targeting , they were of class A, B and C1. Surprisingly all of them had a good idea of what reflexology was, but sadly 54 percent of them had never experienced it. Question 7 was the most important, it indicated if the concept was to be successful or not. Not to my surprise they all loved the idea and would love to put their feet up for a relaxing break. 92 % of the people I approached were interested in having a foot massage and 8% hated the idea of their feet being touched. Question 8 was also very important because I was going to find out if they would be willing to pay my price, 82% of the people said that they would pay the ten pounds. Question 9 would be crucial for the employment of staff. Everyone bar six people wanted a female masseuse and the other six ticked both because they did not mind. Question 10 was answered by everyone as a yes, because they thought it would be nice to have a hot drink whilst having their treatment. The results of Question 11 showed that very few people were interested in supplementary products, however with more information and good marketing stragergys I believe that these products would sell. Question 12 asked whether the interviewed people were resident in London. I found that this was the case for 60% of the people. This tells me that there are a fair amount of tourists and they would most likely enjoy the luxury. Question 13 was important for the promotion of the company because I need to know which magazines to advertise in if I decide to advertise my service above the line of promotion. The results showed that 32% were the fashion magazines like FHM and GQ. 55% were the celebrity gossip magazines like Hello, OK and Heat. Other magazines mentioned were specilised such as sport, home ; garden and electronic magazines. Graphs To Show The Results In The Questionnaire Question 1: Gender Question 2: Age Because there were a wide variety of ages I can not plot them on the pie chart. Question 3: Occupation Question 4: Income per Annum Question 5: Reflexology (know what it is) Question 6: Ever experienced it? Question 7: Would they like it? Question 8: Price? Question 9: Male workers of female? Question 10: 100% of the people thought it would be nice to have a drink during the massage. Question 11: Supplementary products Question 12: Living in London Question 13: Magazines Marketing Mix The Marketing Mix is the combination of factors, which help the business sell a product Usually summarized as the 4Ps, which are Product, Price, Place and Promotion. Promotion Promotion is the communication between businesses and customers, making the customers aware that the product is for sale, telling or explaining to them what the product is and how the product will service their needs and persuading the customer to buy the product for the first time. I am considering this because if I want to sell my product, the public has to know about it. I am going to promote my business by advertising below the line of promotion. I will begin this by passing out leaflets to my potential customers on Oxford Street to tell them the details of the company and the services we provide. This is a coloured A4 leaflet. It may be found in my appendix. I am also launching a website on the worldwide web. This will be supplied by Millsites. I will be buying a basic website package consisting of homepage with two hyperlinks. I will also arrange a special promotion with Selfridges whereby a spend of over à ¯Ã‚ ¿Ã‚ ½500 in the shop will be rewarded with a complimentary We Do Feet treatment. Another promotion that I am planning is a benefit to regular customers. A loyalty card will be given after the first treatment and then stamped after each additional treatment. After five treatments the customer will be entitled to a free treatment. This promotional stragegy is also used by Cafà ¯Ã‚ ¿Ã‚ ½ Nero see appendix.I will not use media advertising as they are much more costly and as I am a business just starting up, it would be hard to budget this. My promotion strategies are simple, effective and do not exceed my budget. Premises and Location As a new business I felt it would be best to start with one small unit in a department store in London. This would enable me to fine tune my concept at a low start up cost. I chose Selfridges as my ideal location for a lease of space and approached them.with my cancept. I estimate that I will need enough space for 14 lazy-boy chairs, a water feature, a drinks area, a reception area, storage cupboards and 3 waiting room chairs. I have drawn a plan of how much space will be needed with my idea of the shops layout. Future expansion into more department stores would be ideal for further growth. Here there would be a constant stream of tired shoppers happy for an opportunity to re-energize themselves. For my shop design, I am going to use a natural modern look, with different woods and bamboo straws. This will enhance relaxation. The soothing background music will add to the tranquil atmosphere as will the sound of a water feature. The lights will be subtle and scented candles will be lit to encourage a relaxing atmosphere. Price Pricing is one of the 4Ps of the marketing mix. Businesses have to decide what price they will charge for their products, the higher the price is, the lower the demand for the product will be. I have decided to use penetration pricing because if I set an initial low price it will appeal to more customers. In the future I may decide to raise the prices depending on the demand. I have chosen this pricing strategy over all of the others because I want to make my product and price appealing to the customers whilst maintaining the luxurious image of the service when I launch my business. I have decided to charge each customer à ¯Ã‚ ¿Ã‚ ½10.50, I have chosen this price because I do not want my customers just giving the reception a à ¯Ã‚ ¿Ã‚ ½10 note or à ¯Ã‚ ¿Ã‚ ½20 note because they may not have change, and if they have access to it, they may give the masseuse a tip of some sort. If my concept were similar to others. I would have used the technique of Competition based pricing which is when I would charge a price based on my competitors. My hot and cold beverages will be available to you while you are having your massage, in your chair. The menu will consist of the following drinks and prices. Tea à ¯Ã‚ ¿Ã‚ ½1.20 Coffee à ¯Ã‚ ¿Ã‚ ½2.00 Cappuchino à ¯Ã‚ ¿Ã‚ ½3.00 Mint Herbal Tea à ¯Ã‚ ¿Ã‚ ½2.20 Hot Chocolate à ¯Ã‚ ¿Ã‚ ½3.00 Evian Water à ¯Ã‚ ¿Ã‚ ½1.50 Volvic Water à ¯Ã‚ ¿Ã‚ ½1.50 Perrier Water à ¯Ã‚ ¿Ã‚ ½1.60 Soft Drinks à ¯Ã‚ ¿Ã‚ ½1.50 (Coke, Diet Coke, Lemonade, Tango) I have chosen these prices because I want the drinks on the menu to be more expensive because my set price for the foot massage is fairly cheap. This will be to increase the overall amount spent by the customer. Product My product is a service; the key to success in a service is to have good, well-trained staff. We do feet will have fourteen massage chairs in each location and so we will need at least sixteen masseurs. This accounts for any absence of staff . The staff will o do a basic reflexology course, which should last for roughly three weeks. This course takes place in a massage school in Central London. The company will pay for the course and during this three-week period they will not be getting paid. The trainees have to accept that if they do not pass the course they will not have the opportunity to work for We Do Feet. But the trainees can re-take the course again but not at the cost of the company. Other staff needed will include a receptionist. The receptionist will have to have had experience in customer relations and be very friendly and warm. They will also be responsible for serving refreshments. There will be a We Do Feet uniform that all of the workers will have to wear. This consists of white linen trousers and a white linen shirt with the company emblem on the left breas t pocket. Depending on how good the business is, in the future we will introduce a range of supplementary foot products, including creams, lotions, balms, aromatherapy oils, relaxation baths, anti-fungal solutions, exfoliation kits, pain relief gel, night renewal cream and athletes foot remedies etc. These products will all have the company name and logo. Marketing Mix Conclusion All of the four Ps included in the Marketing Mix contribute together to allow me to target my market. Some parts of the Marketing Mix are more important than others, I think that the most important factor is the Unique Selling Point, which is my concept. I also think the promotion is the next important because if no one knows about it, there will never be any customers. The position is extremely important because if the shop is in a bad location, or in a particularly rough area, most people wouldnt go out of their way to get a twenty minute massage. My business especially will need to be on a busy street because most of my customers will be coming from the street on impulse. Price is also something I need to consider because there are many strategies that I can use, I chose penetrating pricing. This is perfect for my service. Conclusions and Evaluation My secondary research showed me that there was no other specialist foot massage boutiques in England. This is good because I will be the only one at the start until people may see my idea and copy my concept. For my primary research I have done questionnaires and have approached my location and asked as many random people as I could, who were willing to give up some time to fill them in. 92% of the people I asked liked the idea and 82% of people were willing to pay the à ¯Ã‚ ¿Ã‚ ½10.50 for a treatment. I have designed my marketing mix well to suit my business idea, my service is very professional and relaxed and that is what people want. I am promoting the idea using the cheapest methods available, and the just stop site is ideal because it is the busiest shop in England and on the busiest street in London. I think that my business will be successful because looking at the questionnaire people loved the idea. If I was to start this coursework again I would like more time because I would like to do more primary research, and question people throughout the year to see when business would be most busy. This is one thing I regret the most, I did not do as much research as I could have and this was very important to finding out what will bring success into the business. I went to Oxford Street on a Wednesday and a Saturday so that got a weekly variation and to no surprise it was busier on the weekend. I would have liked to do a seasonal variation because it would give a better idea of when business is best, without doing this I can assume that in the summer and for Christmas shopping it would be very busy. I think that the most important thing about success is the USP of the product and the low price of my product. I think that this business idea is going to be easier than others because if I was to open up a new supermarket, I would be immediately be pushed out by the bigger ones already in the market with all of the customers, like Marks and Spencers and Tesco. If I could in the future I would like to open up a chain of these throughout London, Manchester, Bath and all of the other big cities. Naturally this will take years of hard work and effort.

The History and Domestication of Goats

The History and Domestication of Goats Goats (Capra hircus) were among the first domesticated animals, adapted from the wild bezoar ibex Capra aegargus in western Asia. Bezoar ibexes are native to the southern slopes of the Zagros and Taurus mountains, and evidence shows that the goat descendants spread globally, playing an important role in the advancement of Neolithic agricultural technology where they were taken. Beginning between 10,000-11,000 years ago, Neolithic farmers in the Near East starting keeping small herds of ibexes for their milk and meat, and for their dung for fuel, as well as for materials for clothing and building: hair, bone, skin, and sinew. Today over 300 breeds of goats exist on our planet, living on every continent except Antarctica and in a quite astonishing range of environments, from human tropical rain forests to dry hot desert regions and cold, hypoxic high altitude regions. Because of this variety, the domestication history was a bit obscure until the development of DNA research. Where Goats Originated Domestication in goats has been recognized archaeologically by the presence and abundance of the animal into regions that were well beyond western Asia, by perceived changes in their body size and shape (called morphology), by differences in demographic profiles in wild and domestic groups, and by stable isotope recognition of their dependence on year-round fodders. Archaeological data suggested two distinct places of domestication: the Euphrates river valley at Nevali Çori, Turkey (11,000 years ago [bp], and the Zagros Mountains of Iran at Ganj Dareh (10,000 bp). Other possible sites of domestication posed by archaeologists included the Indus Basin in Pakistan at (Mehrgarh, 9,000 bp), central Anatolia the southern Levant, and China. Divergent Goat Lineages Studies on mitochondrial DNA (mtDNA) sequences (Luikart et al) indicate there are four highly divergent goat lineages today. Luikart and colleagues suggested that means either there were four domestication events, or there is a broad level of diversity that was always there in the bezoar ibex. A study by Gerbault and colleagues supported Luikarts findings, suggesting the extraordinary variety of genes in modern goats arose from one or more domestication events from the Zagros and Taurus mountains and the southern Levant, followed by interbreeding and continued development in other places. A study on the frequency of genetic haplotypes (basically gene variation packages) in goats by Nomura and colleagues suggests that it is possible there may have been a southeast Asian domestication event as well, but its also possible that during the transport to southeast Asia via the steppe region of central Asia, goat groups developed extreme bottlenecks, resulting in fewer variations. Goat Domestication Processes Makarewicz and Tuross looked at stable isotopes in goat and gazelle bones from two sites on either side of the Dead Sea in Israel: Middle Pre-Pottery Neolithic B (PPNB) site of Abu Ghosh and the Late PPNB site of Basta. They showed that gazelles (used as a control group) eaten by the occupants of the two sites maintained a consistently wild diet, but goats from the later Basta site had a significantly different diet than goats from the earlier site. The main difference in the oxygen and nitrogen stable isotopes of the goats suggests that Basta goats had access to plants that were from a wetter environment than that near where they were eaten. That was likely the result of either the goats being herded to a wetter environment during some part of the year  or that they were provisioned by fodder from those locations. That indicates that people were managing goats in so far as moving them from pasture to pasture and/or providing fodder by as early as 8000 cal BC; and that was likely part of a process that began earlier still, perhaps during the early PPNB (8500-8100 cal BC), coinciding with reliance on plant cultivars. Important Goat Sites Important archaeological sites with evidence for the initial process of goat domestication include Cayà ¶nà ¼, Turkey (8500-8000 BC), Tell Abu Hureyra, Syria (8000-7400 BC), Jericho, Israel (7500 BC), and Ain Ghazal, Jordan (7600-7500 BC). Sources Fernndez H, Hughes S, Vigne J-D, Helmer D, Hodgins G, Miquel C, Hnni C, Luikart G, and Taberlet P. 2006. Divergent mtDNA lineages of goats in an Early Neolithic site, far from the initial domestication areas. Proceedings of the National Academy of Sciences 103(42):15375-15379.Gerbault P, Powell A, and Thomas MG. 2012. Evaluating demographic models for goat domestication using mtDNA sequences. Anthropozoologica 47(2):64-76.Luikart G, Gielly L, Excoffier L, Vigne J-D, Bouvet J, and Taberlet P. 2001. Multiple maternal origins and weak phylogeographic structure in domestic goats. Proceedings of the National Academy of Sciences 98:5927-5932.Makarewicz C, and Tuross N. 2012. Finding Fodder and Tracking Transhumance: Isotopic Detection of Goat Domestication Processes in the Near East. Current Anthropology 53(4):495-505.Naderi S, Rezaei H-R, Pompanon F, Blum MGB, Negrini R, Naghash H-R, Balkiz Ãâ€", Mashkour M, Gaggiotti OE, Ajmone-Marsan P et al. 2008. The goat domestication process inferr ed from large-scale mitochondrial DNA analysis of wild and domestic individuals. Proceedings of the National Academy of Sciences 105(46):17659-17664. Naderi S, Rezaei H-R, Taberlet P, Zundel S, Rafat S-A, Naghash H-R, El-Barody MAA, Ertugrul O, Pompanon F, and for the Econogene C. 2007. Large-Scale Mitochondrial DNA Analysis of the Domestic Goat Reveals Six Haplogroups with High Diversity. PLoS ONE 2(10):e1012.Nomura K, Yonezawa T, Mano S, Kawakami S, Shedlock AM, Hasegawa M, and Amano T. 2013. Domestication Process of the Goat Revealed by an Analysis of the Nearly Complete Mitochondrial Protein-Encoding Genes. PLoS ONE 8(8):e67775.Vahidi SMF, Tarang AR, Naqvi A-u-N, Falahati Anbaran M, Boettcher P, Joost S, Colli L, Garcia JF, and Ajmone-Marsan P. 2014. Investigation of the genetic diversity of domestic Capra hircus breeds reared within an early goat domestication area in Iran. Genetics Selection Evolution 46(1):27.Zeder MA. 2001. A Metrical Analysis of a Collection of Modern Goats (Capra hircus aegargus and C. h. hircus) from Iran and Iraq: Implications for the Study of Caprine Domestication. Journal of Archaeological Science 28 (1):61-79. Zeder MA, and Hesse B. 2000. The Initial Domestication of Goats (Capra hircus) in the Zagros Mountains 10,000 Years Ago.Science 287:2254-2257.

Future Trends of AviaitionEarospace Education Essay

Future Trends of AviaitionEarospace Education - Essay Example Now, however, there are factors that mitigate against this once-abundant pool of available talent, creating a need for more trained pilots to take to the skies. First, the Federal Aviation Administration (FAA), the federal governing body for all commercial air flight, has a strict retirement rule. All pilots must leave the cockpit at the age of 60. While this has not yet created any dramatic shortages, writer Denver Beaulieu-Hains (2000) said that situation will change very soon. "Over the next 10 years, [the retirement] requirement may put a crunch on airline work forces, as baby boomers reach their golden years. And, with military cutbacks resulting in fewer trained pilots, the strain is hitting the industry from both ends of the runway." Beaulieu-Hains (2000) further stated that the baby-boomer pilots now approaching the retirement age represent fully one-third of the commercial aviation industry's pilot and mechanic work force. When they are forced to retire, the growing shortage will exacerbate considerably. To no one's surprise, the Professional Pilots Federation is trying to get the 60-and-out rule overturned. In April 2000, it petitioned the FAA for exemptions for 69 members of its organization, at the same time requesting strenuous testing - both physical and neuropsychological - to see if older pilots are indeed more likely to suffer from incapacitation than younger pilots (Beaulieu-Hains, 2000). (The age 60 retirement rule was set by the FAA in the 1950s, based on the belief that the ability to process and act on information slows as one gets older.) Stringent Qualifications Required Becoming a commercial pilot is not easy, even for someone who is fit physically and emotionally. All candidates for any cockpit flight position must meet strict FAA medical requirements and receive what the governing body calls an FAA Class 1 Medical Certificate. This assures the prospective employer that the person applying for a pilot's job is free from any physical or emotional conditions or disorders that would prevent him or her from performing the complex duties required of today's modern aircraft (Faa.org, 2001). And, the airlines themselves are no less strict. Anyone involved in an aircraft's flight, of course, has the lives of as many as 300 people in his or her hands. Particularly at the major airlines, standards not only meet FAA requirements, but usually exceed them. Southwest Airlines is a case in point. Before a candidate is even interviewed for a flight position, the airline requires the following: Resume, Airman Certificate (required by the FAA, as well), U.S. Type Rating on a B-737, the First Class Medical Certificate, ad at least three letters of recommendation. Those letters cannot be simply from friends or relatives; they must be from individuals who can attest to the pilot's flying skills, and who have observed them in flight over a sustained period of time (Southwest, 2000). As for flight experience, Southwest requires 2,500 total hours for jet aircraft or 1,500 hours for turbine aircraft. Beyond that, the airline also requires 1,000 hours as "pilot in command" on a turbine plane. The airline specifically excludes simulator, helicopter, and other non-turbine or jet aircraft and prefers candidates who have a four-year college degree (Southwest, 2000). Other airlines are not so stringent, especially smaller one,

The Psychological impacts of stalking on the victim and their families Dissertation

The Psychological impacts of stalking on the victim and their families - Dissertation Example It includes behaviour like following the person, waiting and watching the person’s home, workplace or other places, unwanted direct or indirect communication with the person. Other than this, being stared by another person or messages left on social networking sites can also build the feeling of being stalked (NSW Police Force, 2008). Stalking causes the victims to fear their own safety or the safety of those people who are close to them. Stalking can be targeted towards a single person, their friends, family or even their co-workers as well. Some of the stalking crimes include other crimes such as assault, criminal damage, criminal trespass, attempt to murder etc. In this paper, the statistics and the psychological impact of the stalking is discussed on the victims and their families. Statistics It is found that in Germany that almost 12% of the respondents have been stalked. This rate has shown a significant rise amongst women (17 %), than men (4 %). If we see the ratio of v ictims, 87% of the stalking victims were women while 86 % of the men were stalkers (Royal College of Psychiatrists, 2010). The general trend of the study shows that all the female victims, 91%, were stalked by a man. However, in case of the male victims, the proportion of male and female stalkers was equal (44 %). These results indicate that in male, same–gender stalking is a significant problem. In women only 14 % of such cases have come to notice (Pathe & Mullen, 1997) As a psychological impact, the victims also experience changes in lifestyle. As a psychological symptom, 56 % of the victims have reported agitation. The percentage of experiencing anxiety is 44%; while around 41% of the victims experience sleep disturbance. Whereas 35% feels nausea and 28% encounter depression (Royal College of Psychiatrists, 2010). Another study conducted in Australia shows that stalking shows adverse effect on the victim. 83 % of the victim suffered from anxiety, 74 % has experienced sleep ing disorder and the percentage of fatigue is 53 %. The people who have suffered from appetite disturbance and suicidal thoughts were 45 % and 24 % respectively. Moreover, 40 % people have also suffered post-traumatic stress disorder and 18 % experience actual or threatened physical harm. Other than this, many of the victim has complained about the headaches, indigestion, and nausea however the percentage is not significant (Pathe, 1997). Psychological impact Among the known way of intimidation, the most common method is loitering nearby and unwanted telephone calls. It is also noted that the victims also ran a risk of being physically injured. Few of the cases experience assaults involving physical restraint, or hitting or beating with objects. Other than this, the victims of stalkers experience sexual assaults as well (Royal College of Psychiatrists, 2010). Living with stalking can be extremely frightening and can have a profound impact on the lives of the family. In case, the mal e member of the family is stalked, the effects on women’s life get adverse. For men, the reason behind stalking women is to have or maintain control and power over the women, or maybe her friends, family or children (End Stalking in America, 2011). The wife of the stalker may feel isolated or alone. In case the stalker is

Aspects of Health and Health Promotion

Aspects of Health and Health Promotion 1) Exercise, in addition to promoting a general feeling of physical well being and aiding weight loss, actually confers protection against disease. Exercise decreases the incidence of coronary heart disease (Powell, 1987). The exercise, to be effective for cardiac protection, needs to be sufficient to increase the cardiac output for some fifteen minutes, and it needs to be taken on a regular basis two or three times a week. Exercise is generally good for health and there are numerous documented health benefits (RCP, 1991). A Mediterranean diet is one which is rich in vegetables, fruit, fish and cereals as well as being accompanied by a small intake of red wine. The amount of red meat is fairly modest as also is the dairy intake. There is evidence that such a diet taken by older people actually prolongs their survival (Trichopoulou, 2005). This study was carried out as a part of the wider EPIC study which investigates the effects of lifestyle on cancer and on other chronic diseases (Riboli, 2002). 2) Obesity is an increasing public health issue in the UK today since an increasing proportion of the population is becoming overweight. Obesity is defined objectively as a body mass index of 30 or more kg/m2. The body mass index is calculated as the weight in kilograms divided by the square of the height in metres. As the body mass index rises so the risk of type 2 diabetes also increases (Colditz, 1990). Type 2 diabetes is a major health problem in that it predisposes an individual to a variety of illnesses particularly coronary heart disease. Additionally an increased proportion of saturated fat in the diet is linearly associated with the development of type 2 diabetes (Krentz, 2001) and so it is not just a high body mass index but other aspects of the diet itself which predispose to ill health. Smoking is strongly associated with lung cancer and actual mortality from lung cancer in addition to increased incidence and mortality from other cancers (Doll, 1994). The amount of cigarettes smoked correlates with the degree of risk (Doll, 1994). Smoking also increases mortality from coronary artery disease and stroke (Doll, 1994). Of people who smoke regularly one half will die of a smoking related disorder (Doll, 1994). In evaluating the effects of smoking the Health Education Authority (HEA) (1991) reports that smoking kills 110 000 people each year in the UK. This means that smoking causes one in every six deaths. The HEA (1991) reports that 225 000 hospital admissions annually are due to smoking. 3) When evaluating an individual’s or even one’s own lifestyle, with regard to health, areas of behaviour that could be improved can be further evaluated. For instance there is the danger aspect of the lifestyle for example with abuse of drugs. Such a lifestyle of drug addiction is very likely to be associated with much health morbidity and social disadvantage and in addition a high likelihood of drug related death. Other aspects of an unhealthy lifestyle to consider are the ease with which a change can be made to the specific factor. For instance there might not be the financial means to move from a polluted inner city home or to join an expensive gym. Priority setting should take account of the danger aspect and changes in these life style aspects should be enacted without delay. Stopping smoking radically reduces the risk of developing lung cancer and stopping smoking before middle age avoids 90 per cent of the smoking related health risks (Peto, 2000). Stopping smoking improves the individual’s general quality of life with fewer reports of illness (Parrott 2004). If will power cannot overcome the addiction to nicotine then nicotine replacement medication can be given in a variety of ways and is likely to prove beneficial in breaking the habit (Parrott, 2004). Losing excess weight will improve health. This has been evaluated by Chambers (2002) as a ten per cent body weight loss in an obese person being associated with more than a 30 per cent reduction in risk of diabetic related death. It is also associated with a decrease in blood pressure and a decrease in triglyceride and harmful cholesterol. There is a corresponding increase in the beneficial high density lipoprotein within the blood. 4) Naidoo (2000) describes five health promotion methods. Although they have some overlap they each have a different emphasis. The medical method is largely a preventative one. The educational method improves people’s knowledge whilst the behavioural approach concentrates on altering patterns of behaviour so that the individual learns by doing. Empowerment encourages ownership of problems and self determination to do something about them. The social change is important to create an environment which fosters healthy choices. To assist the smoker in giving up it is the educational and behavioural approaches that are the most appropriate. However the social aspect whereby smoking has become less acceptable also plays an important role. Additionally the legislation making it much more difficult to smoke in public places and the heavy taxation on tobacco also goes some way towards discouraging the habit. The same three methods are important in achieving weight loss in obese people. The behavioural approach also involves some aspect of education and so any evaluation of the effects that are solely due to the behavioural approach are difficult. The educational method of health promotion can be broken down further into the three areas of understanding, attitudes and skills (Naidoo, 2000). The effects of the education approach itself are relatively easy to evaluate by studying the patient’s knowledge before and after an educational intervention. 5) Information leaflets are available at general practitioner’s surgeries and within hospitals giving information about smoking cessations and how to get help with pharmacological agents when necessary. The suitability will vary according to the patient’s needs and attitude at the time of seeing the leaflet. A particularly useful approach is where, as is the case with cigarette smoking, there is health promotion material in a variety of formats for instance also including a website. Advice and information on the advisability or being an appropriate weight for one’s height is also available in a number of formats. When evaluating material on an internet site it is important for the source to be acknowledged and for the site to be continually kept up to date (Ewles, 2004). The Government generated slogan â€Å"eat five a day† is designed to reinforce the message that eating fruit and vegetables in the diet is advantageous for health and it promotes a higher intake of these foods. It is a short catchy message which has been widely disseminated in a number of formats. It has reached a very wide audience and is likely to be increasing peoples’ intake of fruit and vegetables. The message is short and confined to increased intake of particular foods but does not encompass within its message that these foods should be eaten instead of high fat or high sugar content foods. If the message had incorporated a slogan about food substitution it might have had more effect on obesity. 6) Fear can be a motivator for instance the knowledge that drink driving is a strict liability offence and will result in the removal of the individual’s driving licence and resulting major inconvenience and also social stigma. Shock can be a motivating factor for instance the television advertisements in the drink driving campaigns leading up to Christmas are often designed to present the message in an emotive way to really bring home to the individual the grief that drink driving can bring about. The health belief model (Naidoo, 2000) suggests that people need to have a trigger or an event in order to change their behaviour. The theory of reasoned action (Ajzen, 1980) encompasses the individual actually weighing up the advantages and disadvantages of changing together with a desire to conform to what every one else is doing. The conformity aspect is particularly important within this theory. The social learning theory (Bandura, 1977) involves outcome expectations and belief in the ability to make the change. This is particularly pertinent to the decision by an obese person to lose weight. 7) To maintain the change the health promotion messages need to be kept up and be consistent. A change in the behaviour of others coupled with changes in social attitudes (for instance in giving up smoking) may be helpful.The messages about not smoking from advertising and messages for instance in soap operas by actors refusing cigarettes will still have an effect on the individual who has given up smoking. It is likely that such messages as well as being noticed by the ex-smoker will have particular meaning for them and act as continual motivators to their healthier lifestyle. Once a change in behaviour has come about, for instance eating a better diet or not smoking, the health benefits of actually feeling better and more attractive may be motivators to maintaining the improved behaviour. These motivating factors may constitute a resistance to change as behaviour becomes set in the new way (Lewin 1951). References Ajzen I Fishbein M 1980 Understanding attitudes and predicting social behaviour. Prentice Hall. Bandura A 1977 Social learning theory. Prentice Hall. Chambers R Wakley G 2002 Obesity and overweight matters in primary care. Radcliffe. Oxford Colditz GA Willett WC Stampfer MJ et al 1990 American Journal of Epidemiology 132 501-13. Doll R Peto R Wheatley R 1994 Mortality in relation to smoking: 40 years observation on male British doctors. British Medical Journal 309 901-11 Ewles l Simnett 2004 Promoting health a practical guide 5th edition Bailliere Tindall London Health Education Authority (1991) The smoking epidemic: counting the cost in England and Wales. HEA. London Krentz AJ Bailey CJ 2001 Type 2 diabetes in practice. Royal Society of Medicine Press London. Lewin K 1951 Field theory in social science; selected theoretical papers. Harper and Row New York Naidoo J Wills J 2000 Health promotion foundations for practice 2nd edition Bailliere Tindall London Parrott S Godfrey C 2004 ABC of smoking cessation. British Medical Journal 328 947-9 Peto R Darby S Doe H 2000 Smoking, smoking cessation, and lung cancer in the UK since 1950: combination of national statistics with two case control studies. British Medical Journal 321 323-9 Powell KE Thompson PD Caspersen CJ et al 1987 Physical activity and the incidence of CHD. Annual review of Public Health 8 253-87. RCP (Royal College of Physicians) 1991 medical aspects of exercise: benefits and risks. Journal of the Royal College of Physicians. 25 193-6. Riboli E Hunt KJ Slimani N 2002 European prospective investigation into cancer and nutrition (EPIC) study populations and data collection. Public Health Nutr 1113-24 Trichopoulou A Orfanos P Norat T et al 2005 modified Mediterranean diet and survival: EPIC-elderly prospective cohort study BMJ 330 991

The Soul Taker

It was a dreary night of November and I was on my way back from camp. On the long journey home my friends told each other scary stories based on a myth that Miss Maiden told us the previous evening. It was a warm evening at camp, Miss Maiden and Mrs Jane were roasting marshmallows as the girls played clap games and the boys swooped Poke-mon cards, I sat there silently bringing back to mind a dream that I had about the woods next to the camp on Friday the 13th †¦ It was about a ashy castle on top of a uneven hill, it was burnt down because of all the evil spirits that was said to be lurking in vengeances for anyone who try to claim the castle. When I entered the castle on my left was a room; I struggled to open the door, a repulsive smell made my skin cells repel. the brown tarnished door I woke up. Damn! I sat there daydreaming trying to remember what I saw in the room but it didn't seem to work. Was it because I was hungry and drooling over those soft marshmallows? I think I might take a break and after eating it might sort out my ‘amnesia'. We sat in a circle around the fire eating the hot marshmallows on sticks; Miss Maiden began telling a scary myth, I didn't see the point, she might as well read a fairytale because they were never scary! I didn't pay much attention to her until she said†¦ ‘a rigidly hill were a castle stands ‘ I suddenly stop gulping down my marshmallows and looked at Miss Maiden, Her eyes were luminously shining as the moon light reflected off her pupils, she looks around at us slowly purposely catching eye connections. She then sharply points to the woods behind us making us all jump in fear. There was nothing behind us Miss Maiden and Mrs Jane started to laugh, I was furious I dropped my marshmallows on the floor, Mrs Jane told us to settle down to continue the story. She explained about a young girl called marline whose parents died when she was at the age of 12 and left there family house in her name. Her auntie moved in shortly after the death of her parents. In those times the deceased were buried in their own home. Her auntie treated her like a slave and said over and over again that the house belongs to her. When Marline was 17 her auntie decided to sell the property to a young couple. Mr and Mrs Vale. They were planning to destroy the house and build a bungalow on top of the hillside as it had the most beautiful sights in the whole town. When her auntie told her about it Marline was outraged she stood up to her auntie referring to her parents will of the house. Her auntie responded showing her authority over her. Marline ran to her room crying thinking of many evil ways to stop the couple from buying the house. Then it suddenly came across to her†¦ She knew what she had to do. Marlines auntie cried out to her to get her a glass of ginger beer. Marline runs to the kitchen and gets a glass out the left cabinet on the wall. She looks around her to see if any one was there she then opened a bottle with the caution skull sign on it and poured it into the glass. She opened the bottle of ginger beer and poured it right up to the brim of the glass, bubbles foamed up and out. Marline ran to the sink grabbed a napkin and quickly wiped up the ginger beer. She goes to the room which was on the left side of the kitchen and gave her auntie the glass with a devilish smile on her face. Her auntie drank it breathing hard collapsed and died. Marline ran to catch her before she dropped on the floor because she knew that the weight of dead people are double there size. She lays her flat on the couch and covers her with a white lace. She calls someone and says her auntie dead. She then runs up to the 4th floor leaving the phone unhooked and hides in a secret closet trying not to breathe too hard. The door bell rang continuously then she heard a loud noise and voices became crystal clear. She looked through the little gaps between the closest and saw the police searching up and down to see if anyone was in. The noise all of a sudden stopped and the door shut she came out the closet and looked out the window discreetly she saw men put her auntie behind a carriage. Marline couldn't handle it she went into her mothers and fathers old room and took her fathers razor and slit her wrists, she vowed that no one would ever step foot into her property again. As Miss Maiden told us the myth I could feel myself turning dusky pale and barley white shivering next to the fire. Mrs Jane asked me if I was alright. I just stared at her like there was something on her face. She covered me with a blanket and patted me on top of my head. All that was running through my head was my dream†¦ I said to myself I am going to find that castle! But I didn't have a chance to I fell asleep and when I woke up it was afternoon and we were in a rush to pack our stuff to be on the coach promptly for 7pm. As I sat there leaning against the window sulking, . It was a full moon tonight, I looked up and the luminous moon was as bright as ever. Under the moon was a foggy mist and in that mist was like a shadow of some kind of triangle. I squinted my eyes to see if I could make out what it was. CASTLE! I shouted. Everyone immediately looked out the window. Mrs Jane looked above her glasses and told me to keep it quite, I smiled. When I get home that night I will come back and go to the castle. I couldn't wait. It was now 8:30 pm and we finally reached school, when I got out the coach it was lashing with rain and striking with thunder, I took my little hand luggage and put my coat over my head squinting my eyes to see if I could spot mummy's new black car.